Friday 25 January 2019 - webinar overview:
A business without a communications strategy is like an orchestra without a conductor - lots of activity, but instead of harmonious and reinforcing, the sound is puzzling and unimpressive.
As Sun Tzu, the well known and oft-quoted great Chinese military strategist, said: "Tactics without strategy is the noise before defeat"!
Let’s be honest, many communication strategies fall flat. Here are some of the common problems:
If your team is too busy to worry about a communications strategy...
then you need a strategy most of all!
This practical webinar will ensure your marketing, content, PR, social media, sales and thought leadership activity starts 2019 in the most powerful position possible: with a clear strategy that ensures all your communications and marketing activity is consistently building and reinforcing a distinctive reputation for your business.
This webinar is particularly aimed at mid-sized and fast-growth B2B businesses with plenty of techniques to apply that are relevant to such firms and their directors (and not the sort of elaborate processes favoured by large corporates).
This webinar is for directors and others in SME businesses who either don't have a communications strategy, or who have one that does not seem to be working.
It is particularly for:
Tim Prizeman, a director with Kelso Consulting and author of The Thought Leadership Manual book.
Tim has been advising professional, financial and technology firms on building their reputations and winning work for over 20 years. He has received four national marketing and PR awards for campaigns he has devised and delivered for clients.