The best results come from strong preparation. If you are at the early stages of developing a thought leadership initiative, our support will help get you off to the best possible start.

It's tempting to jump straight to the fun stuff, such as brainstorming and research. But the best results come from investing time and thought early on to get everything and everyone aligned.  

Complex projects rarely run smoothly, and the successful ones are those where there is a compelling business case, political buy-in, realistic timescales and appropriate resources.  We will use our extensive experience of such campaigns to ensure you are in the best possible position right from the start.

Areas where we will work with you and your team to ensure the best possible Launchpad for a really successful thought leadership initiative will include:

  • Creating a compelling business case
  • Securing internal buy-in and budgets
  • Identifying themes where your initiative will get the best results
  • Identifying resources needed and how to maximise the impact with available budget
  • Creating a realistic and achievable timetable for your campaign
  • Defining SMART marketing and business objectives (Specific Measurable Appropriate Realistic with a Timescale)

What is the benefit to me?

You and your team, as well as your business, will be aligned behind a clear plan and framework that you can confidently use immediately as a Launchpad to create a highly successful thought leadership initiative to bring dramatic benefits to your business.

Who is the Thought Leadership Launchpad service particularly for?

This service is particularly for businesses and teams who are either:

  • new to thought leadership campaigns who are looking for the best possible results from their first initiative; or
  • teams where previous thought leadership initiatives have floundered and you are looking to ensure the next initiative is a stunning success.
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