Standing out in the crowded cyber security market

The need for organisations of all sizes to take cyber security seriously has never been more pressing, and the market for solutions has become over-crowded as more and more providers and technologies compete.

The more crowded the market, the more important it is to get your communication right.

That is why our approach emphasises the importance of working with our clients to get the communications strategy right.  A good strategy combined with a well-executed plan delivers great results, whether it is press coverage, sales leads or other outcomes to drive your business forward.

Our approach also emphasises the importance of activities that build trust and credibility for your business.  No matter how great your technology and talented your team, when executives and business owners buy it is reputation and substance that matter to them.

Many of our clients use us because they need high-impact press coverage and strong thought leadership to further boost their credibility to open decision-makers' doors. 

Tactically, we also help with ensuring other important reputation-builders are in place, whether it is awards, case studies, analysts, or the effective use of LinkedIn.

 

To speak with us about how we can help you build the sort of powerful reputation that helps you stand out in the crowded cyber security market, call us now on 020 7242 2286 or click here to arrange a call with one of our senior PR consultants.

 

 

 

T-systems coverage (1)

T-Systems: launching its cyber security practice

As the corporate cloud and ICT arm of Deutsche Telekom, T-Systems brings a huge depth of experience and resources to helping large enterprises resist, detect and counter cyber intrusions.

To launch its cyber security practice in the UK, Kelso Consulting worked with its team to devise distinctive campaign and messages highlighting the vulnerability of corporate networks to security back doors created through modern mobile working practices.

Our role included all aspects of project management, ghost-writing and designing a 16-page report, securing national newspaper and business media coverage, and also using the reports findings to power several months of LinkedIn activity.

 

Cyber Decider coverage (2)

Cyber|Decider: cyber insurance InsurTech launched

Cyber|Decider is the world's only cyber insurance comparison engine, providing policies for the UK market from leading cyber insurers covering 85% of the market.

The launch campaign's focus was enrolling insurance brokers as users, and our role was to deliver prominent press coverage in the insurance media and elsewhere in support of this by creating awareness and credibility.

The initial launch generated over 25 press articles in the target insurance media, as well as IT publications, The Times and the Daily Telegraph.

Further details about this campaign are on our blog, and subsequently Kelso has supported Cyber|Decider on a range of Public Relations campaigns to position it as a leading commentator and innovator, including supporting its initiatives to create industry standard cyber policy terms and to rethink the whole way SME boards oversee the cyber preparedness of their business. 

 

Forthcoming events:

Areas of particular experience

Call us now on 020 7242 2286 to discuss how we can help your business, or alternatively please click on the boxes below for more details of our experience in specific areas:

 Our Saas experience - cta (2)     New call-to-action     Insurance and Insurtech Public Relations experience    Our lawtech experience

 IT Consultants     Our engineering experience

Further resources and information for tech and cyber security businesses: 

Capacitas case study   GlobalExpense case study    Authority marketing guide - public relations   Thought Leadership Manual book

Our Blog for B2B Tech Directors    PR for marketing directors guide

Contact award-winning Public Relations consultants Kelso Consulting

To find out more about how we help your business successfully build a strong and trusted reputation, please click here to contact us now, or ring the Kelso Consulting team now on 020 7242 2286.