Standing out in the crowded cyber security market
The need for organisations of all sizes to take cyber security seriously has never been more pressing, and the market for solutions has become over-crowded as more and more providers and technologies compete.
The more crowded the market, the more important it is to get your communication right.
That is why our approach emphasises the importance of working with our clients to get the communications strategy right. A good strategy combined with a well-executed plan delivers great results, whether it is press coverage, sales leads or other outcomes to drive your business forward.
Our approach also emphasises the importance of activities that build trust and credibility for your business. No matter how great your technology and talented your team, when executives and business owners buy it is reputation and substance that matter to them.
Many of our clients use us because they need high-impact press coverage and strong thought leadership to further boost their credibility to open decision-makers' doors.
Tactically, we also help with ensuring other important reputation-builders are in place, whether it is awards, case studies, analysts, or the effective use of LinkedIn.
To speak with us about how we can help you build the sort of powerful reputation that helps you stand out in the crowded cyber security market, call us now on 020 7242 2286 or click here to arrange a call with one of our senior PR consultants.
T-Systems: launching its cyber security practice
As the corporate cloud and ICT arm of Deutsche Telekom, T-Systems brings a huge depth of experience and resources to helping large enterprises resist, detect and counter cyber intrusions.
To launch its cyber security practice in the UK, Kelso Consulting worked with its team to devise distinctive campaign and messages highlighting the vulnerability of corporate networks to security back doors created through modern mobile working practices.
Our role included all aspects of project management, ghost-writing and designing a 16-page report, securing national newspaper and business media coverage, and also using the reports findings to power several months of LinkedIn activity.
Cyber|Decider: cyber insurance InsurTech launched
Cyber|Decider is the world's only cyber insurance comparison engine, providing policies for the UK market from leading cyber insurers covering 85% of the market.
The launch campaign's focus was enrolling insurance brokers as users, and our role was to deliver prominent press coverage in the insurance media and elsewhere in support of this by creating awareness and credibility.
The initial launch generated over 25 press articles in the target insurance media, as well as IT publications, The Times and the Daily Telegraph.
Further details about this campaign are on our blog, and subsequently Kelso has supported Cyber|Decider on a range of Public Relations campaigns to position it as a leading commentator and innovator, including supporting its initiatives to create industry standard cyber policy terms and to rethink the whole way SME boards oversee the cyber preparedness of their business.