EMERGENCY MARKETING FOR ACCOUNTANTS & TAX ADVISORS - launching services during the crisis and recovery

Why this webinar is important for accountancy & tax practices:

2020 could not be worse for many accountancy and tax practices.

Swathes of businesses across travel, hospitality, creative, entertainment and non-food retail face an immediate existential threat. If it’s bad for them, it's going to be really bad too for those practices with lots of these clients.

Accountants are responding quickly, helping clients conserve cash, identify cost savings and gain government and other financial support.

But what next? 

With existing clients mothballing or sadly closing entirely, practices need to get good at launching new services and gaining new clients.   Let’s be honest.  Many accountancy practices are not great at this. 

Also the traditional channels many accountants prefer – networking with referrers, breakfast meetings, client meetings, hosting seminars – are going to be off limits for much of this year.

This webinar is for those practices that want to find out what is involved in successfully launching business development and new services in the current crisis environment.

What we will cover:

• The foundation of successful marketing – focus and segmentation, and what this means in practice for successful launches

• With no meetings and everyone at home, choosing the marketing tactics channels that will work quickly given current and future social-distancing arrangements

• Creating an easy-to-implement plan that will enable your practice to successfully launch new services over the coming weeks

• Where accountancy marketing goes wrong… and where it goes right.  Pitfalls to avoid to ensure success.