Register now while places are still available!

 

 

 

Writing and sharing articles your clients and prospects will find valuable should be the cornerstone of the marketing for most legal practices. 

Indeed, it was recommended back in 1993 by law firm guru David Maister in his seminal book on creating successful law firms Managing the professional service firm:

"marketing works when it demonstrates, not when it asserts.  Marketing tactics that illustrate one's competence (such as speeches, seminars and articles) are infinitely more powerful than those that assert... such as brochures, direct mail and cold calls".

 

Regularly posting blogs delivers numerous marketing benefits for legal practices including.   But often it goes wrong at law firms.  Common problems include:

  • Little thought has gone into how the blog helps bring leads, with all involved seeing it a chore not a benefit
  • Too much cobwebby, random and low quality content creating a poor impression
  • Teams running dry of interesting ideas and simply writing the same as their competitors
  • Spending too little time on the all-important promotion of the blog, so it sadly remains a hidden gem.

On the webinar we tackle these and other problems with plenty of handy and practical tips to ensure you and your firm have a successful blogging programme.

 

 

This webinar is particularly for...

  • Partners in smaller and mid-sized law firms, especially those looking to grow their practice, and barristers
  • Marketing directors and managers at law firms

  • Those who have tried blogging, but found it too time-consuming or who struggled with coming up with ideas (as we'll be dealing with how to make it quick and painless)

This webinar is led by...

Public Relations - Tim Prizeman, Proprietor (2)-1Tim Prizeman started his career in senior communications roles at various large accountancy firms in the 1990s, and has since been advising law firms on building their reputation and generating new business for over 20 years.

During this time he has advised numerous international, national, regional, mid-sized and specialist law firms, and barristers too... including ghost-writing hundreds of articles and blogs for partners in professional firms

Tim is a director with award-winning reputation builders Kelso Consulting and author of the book The Thought Leadership Manual.