Register now while places are still available!

 

 

 

This one hour practical webinar will be covering everything legal technology firms need to know about two of the most important influencers for law firms and in-house legal teams – the legal press and main legal awards.

Whether you are planning a lawtech launch in 2019 or looking to grow an existing offering, this webinar from award-winning PR agency Kelso Consulting will equip you with the insights for getting the maximum impact in this distinctive and conservative sector.

We'll be helping answer such questions as:

  • The importance of building credibility before your launch, and how to do it

  • What do you need to have ready for your launch to be successful

  • The dos and don’ts of dealing successfully with the legal press,

  • Legal sector awards… their importance and how to win them

  • Avoiding the mindset traps and pitfalls many lawtech firms inadvertently fall into

Spoiler alert:  our experience is that legal tech businesses often launch publicly too early and without taking important steps to build-up their credibility within the legal sector. The result is an avoidable flop that sets the business back, rather than propelling it forward.  We’ll be helping you ensure this doesn’t happen for your launch.

 

This event is particularly for...

  • CEOs and founders who want to know in advance how to ensure a successful launch of their lawtech services in 2019

  • Marketing and sales directors who want experienced insights to help them ensure the best possible impact for their legal sector marketing, PR and sales campaigns

 

This event is led by...

Katy head shot - Team page
  • Katy Dowell, former news editor of The Lawyer magazine and now a senior PR consultant with Kelso Consulting.  Besides having interviewed 1,000s of law firm partners and been on the receiving end of scores of variable pitches from technology firms, Katy is also a former member of the judging panel for The Lawyer magazine’s annual awards.Social media advertising campaign seminar

 

Tim Prizeman, director with Kelso Consulting and author of The Thought Leadership Manual book.  Tim has been advising legal and technology firms on building their reputations and winning work for over 20 years.  He has received three national marketing and PR awards for thought leadership campaigns for technology firms.