Our clients include global giants, niche specialists and ambitious start-ups, and include FinTech businesses targeting banks, insurers, enterprises, SMEs and the self-employed.
They include insurance technology providers, accountancy software, cybersecurity, management process software, as well as working with consultants and professionals keen to be seen as experts in FinTech.
However, no matter now effective your software, and regardless of how compelling the business case, financial software sales depend on trust and reputation... and the bigger the customer and the more people involved in the procurement, the more your reputation matters!
For technology businesses, securing prominent media coverage in the national business media is one of our key tactics.
We also help with other areas important for building a strong reputation such as securing speaking slots, creating strong thought leadership, ensuring LinkedIn is used to its maximum impact and helping ensure important proof-points such as case studies, articles, analyst reviews and awards are in place.
Many of the technology businesses we work with want a better reputation to help improve their sales growth, while others are looking to impress investors, and some want coverage that boosts their online authority and conversion rate.
To speak with us about how we can help you build the sort of powerful reputation that opens doors and boosts sales, call us now on 020 7242 2286 or click here to arrange a call with one of our senior PR consultants.
Launching your FinTech in the UK
Whether you are a UK start-up or an overseas business launching in the UK, make sure you listening to our impending webinar on Successfully launching your B2B tech service in 2019 (& the errors to avoid). Our experience is many start-up businesses try to launch "on the fly" with too little preparation.
We're here to help you ensure the most successful launch possible, and this complimentary webinar is packed full of tips.
Cyber|Decider: cyber insurance InsurTech launched
Cyber|Decider is the world's only cyber insurance comparison engine, providing policies for the UK market from leading cyber insurers covering 85% of the market.
The launch campaign's focus was enrolling insurance brokers as users, and our role was to deliver prominent press coverage in the insurance media and elsewhere in support of this by creating awareness and credibility.
The initial launch generated over 25 press articles in the target insurance media, as well as IT publications, The Times and the Daily Telegraph.
Further details about this campaign are on our blog and further details of our insurance sector experience are here. Following this launch campaign, Kelso has supported Cyber|Decider on a range of Public Relations campaigns to position it as a leading commentator and innovator. These include supporting its initiatives to create industry standard cyber policy terms and to rethink the whole way SME boards oversee the cyber preparedness of their business.
Pandle: cloud accounting software
Pandle provides innovative cloud bookkeeping software specifically for the self-employed and microbusinesses, as well as a white label option for smaller accountancy firms to offer to their clients.
Working in support of its digital agency, Kelso Consulting's role is to help Pandle with its number one priority - appearing prominently when people search for accountancy and bookkeeping software.
Backlinks from high-authority newspaper and business magazine websites are hugely important for prominent rankings on search engines such as Google and Bing, and our year-round programme of Media Relations activity focuses on securing these for Pandle.
Further details our our PR news blog .
GlobalExpense - employee expense management SaaS innovator
SaaS pioneer GlobalExpense both business SaaS (software as a service) and the outsourcing of niche and specialist business processes - in its case employee expenses management.
With Public Relations and thought leadership support from Kelso Consulting, it grew from three people at the start to become the UK market leader with over 90 employees and a huge range of enterprise clients.
In particular, the annual expenses benchmarking report we created for it not only generated regular top tier business media coverage, the insights from it were also at the heart of its sales and marketing approach that propelled it to UK market leader. These campaigns gained two national PR and marketing awards.
The campaign illustrates the huge potential for SaaS companies to mine the data within servers to create landmark thought leadership reports
Further details are on our PR case studies page.