Webinar - 28 February 2019
This briefing is particularly for owners of B2B businesses, whether directors of SME businesses or partners in professional and consultancy businesses.
We will succinctly and clearly look at the techniques that work so your business can boost its impact and sales with coverage in the high-impact media.
What are the elements that every journalist looks for in a story when judging its "news value"? We'll be revealing them and highlighting how your business can turn this to its advantage to create stories that grab journalists' attention.
There are five simple tactics that particularly work for smaller and mid-sized businesses looking for national media coverage - we'll expose them!
Thinking of issuing a press release? In many cases, it's the last thing you should do if you want coverage in a national newspaper. We'll tell you what to do instead.
We'll be looking at case studies of three SME businesses (a tech firm, a financial adviser and a law firm) that gained strong national coverage - and the lessons you can apply.
Please note... the webinar is an overview for SME business owners looking to get strong national media coverage. While there will be plenty of insights on dealing successfully with the media, it is not a tutorial on dealing with journalists.
Presented by Kelso Consulting senior PR consultant Tim Prizeman, author of the book The Thought Leadership Manual.
Tim has been continuously working with technology, financial, professional and other B2B businesses on PR and thought leadership initiatives for over 25 years.
In addition to winning four national awards for Public Relations campaigns (three delivered on limited budgets), many of the campaigns he has devised for clients became their main business development initiatives.