With well over 20 years' of continuous experience supporting insurance sector businesses, our aim is to become our clients' trusted Public Relations and strategic communications advisor.
We undertake Public Relations and reputation building campaigns for the full range of businesses active in the insurance sector, including brokers and niche providers, as well as specialist suppliers to the sector such as management and IT consultants, legal advisers and compliance consultants. We particularly work with InsurTech businesses looking to grow their reputation and sales.
Our insurance PR campaigns range from pure media relations through to creating research and delivering thought leadership campaigns, ensuring we are in regular contact with the insurance, reinsurance and broking trade press, together with insurance correspondents on the nationals.
Our insurance Public Relations campaigns deliver prominent coverage for our clients and, more importantly, help their business achieve their strategic aims.
The commercial results from our campaigns include, for example, an accountancy client winning its largest insurance broker audit appointment (and going from "never on the tender list" to "always on the tender list" amongst its targets within two years). Other examples include campaigns delivering successful launches for new technology providers through to helping a broker client capture a very large share of a new Professional Indemnity market.
To speak with us about how we can help you build the sort of powerful reputation that helps you stand out in the insurance market, call us now on 020 7242 2286 or click here to arrange a call with one of our senior PR consultants.
Cyber|Decider: cyber insurance InsurTech launched
Cyber|Decider is the world's only cyber insurance comparison engine, providing policies for the UK market from leading cyber insurers covering 85% of the market.
The launch campaign's focus was enrolling insurance brokers as users, and our role was to deliver prominent press coverage in the insurance media and elsewhere in support of this by creating awareness and credibility.
The initial launch generated over 25 press articles in the target insurance media, as well as IT publications, The Times and the Daily Telegraph.
Further details about this campaign are on our blog, and subsequently Kelso has supported Cyber|Decider on a range of Public Relations campaigns to position it as a leading commentator and innovator, including supporting its initiatives to create industry standard cyber policy terms and to rethink the whole way SME boards oversee the cyber preparedness of their business.