Why 2020 will be a pivotal year for lawtech companies with legal trade press
The coming year will present an opportunity for legal tech companies to build their profile and credibility through the legal trade press and awards, particularly now as mot law firms have firmly realised they need to keep investing in making technology work for the profession.
As we discussed on the recent Kelso webinar for lawtech firms (click here to register for the next one), private practice firms are under pressure from clients to invest in technology
that delivers real customer value. This presents an opportunity for legal tech suppliers trying to break into the lucrative legal market, with firms on the lookout for innovative suppliers.
For instance, BT Group general counsel for technology and transformation's Chris Fowler told Legal Week last month, “Sometimes law firms get a hard time when talking about technology. But it’s noticeable to me that there are some law firms that are very much looking to embrace new technology and forefront innovation within their firms to give their clients the best service.”
The Lawyer’s own research reached similar conclusions, with 87% of respondents agreeing that tech investment will boost revenue because it enables firms to offer a better service.
Getting in the legal media in 2020
With the focus on how firms can improve services, legal tech suppliers have the opportunity to build relations not just with lawyers but also the legal press which is clearly taking an interest in this fast-moving area. However, legal technology reporting tends to focus on the latest trends enveloping the profession and suppliers have to work hard to get a mention even if they are helping set those trends.
That said, as reporters look more closely at legal technology they do want relations with suppliers to get the inside track on what is happening in the profession. Technology will become a central theme in 2020 and that means legal tech suppliers are in the spotlight.
While getting a meeting with a reporter could be a challenge without a prior relationship, there are other ways to raise your profile. Attending industry events, conference speaking and entering awards will ensure you get noticed.
Do read these recent blogs for further advice for law tech businesses on dealing with the legal press and also here.
Winning credible legal sector awards - dos & don'ts
We touched on award submissions during the webinar, recognising that awards add credibility to your reputation, showing an independent panel of high profile and trustworthy judges recognised the value your business adds.
In the next few months, there will be deadlines for The Lawyer Awards and the Legal Week Innovation Awards, both present profile-raising opportunities for legal tech suppliers. If you are planning a submission, click here for hints on how to present the strongest legal sector award entry from someone who has sat on the judging panel.
Legal award entry deadlines for 2020
Below are some important dates to help get you organised for 2020. Remember, if you are planning a submission don’t leave it to the last minute, and focus on getting the message over about the value delivered for law firms and their clients (not techy features).
Deadline for submissions (2020)
Awards announced (2020)
|February||June||The Lawyer Awards|
|February||May||Legal Week Innovation Awards|
|June||November||UK Tech Awards 2020|
|May||October||FT Europe Innovative Lawyers Awards|
|May||October||The Law Society Excellence Awards|
|November||March||LexisNexis Legal Awards|
|November||March||Legal Business Awards|
|September||November||The British Legal Awards|
|TBC||November||British Legal Technology Awards|