Leading exhibition organiser Prysm appoints PR agency Kelso Consulting
Kelso Consulting’s role will include securing media coverage prior and after the events, and maximising the attendance of journalists at the event.
Legalex Event Director Tom King said: "We have done our own thing in the past regarding the PR for these events, but it hadn't quite hit the mark so for 2015 we decided to find a PR agency to partner with. Accountex and Legalex are huge success stories, attracting the leading suppliers to these sectors, not to mention many thousands of
"We were keen to get more media attention for them, not just to encourage future exhibitors but also to maximise attendance. We saw several PR agencies and Kelso Consulting won hands down through the ideas they brought to the meeting as well as their strong track record and knowledge of campaigns targeting both the legal and accountancy media."
Tim Prizeman, Director of PR agency Kelso Consultants said: "When you look at Accountex and Legalex, with the sheer number of major exhibitors and expert speakers, they are huge forums where the strategic problems facing professional firms are being discussed by numerous experts.
"Part of our approach is very much to take advantage of this depth of knowledge, including through surveys of exhibitors and attendees to create insights and data on the major issues facing Britain’s professional firms.”