Kelso Consulting's blog for lawyers

Chambers directory help: make the most of your effort

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Five ways to squeeze value from your Chambers & Legal500 submissions

Chambers Legal Directory Help:

Huge amounts of work are put into creating legal directory submissions.

But once submitted they are frequently frequently filed away and forgotten about!  

Don't do this.  Your Chambers and Legal500 entries are hugely useful assets and you can squeeze lots of extra value from them for the rest of the year.  Here are some ideas.... 

  • Case Studies

You will have submitted the details of numerous clients willing to say nice things about you, not to mention the details of lots of cases where you've done a brilliant job.  These can be turned into case studies.  

Case studies are one of the most versatile and high impact marketing tools. If you are having problems getting partners to ask their clients, click here for our guide on getting them to do it!

 

Filing cabinet
  • A briefing document for everyone in the firm

With a bit of editing (such as removing the confidential bits) it is a great basis for a "what a wonderful year we've had" briefing for everyone in your team... and why other departments and everyone in firm.  

 

  • Briefing pack for key suppliers

Concerned that your suppliers don't know enough about your firm? It may be because you don't tell them very much!

This is a great opportunity to fix it by reusing elements in it as a briefing document for key suppliers... especially PR and marketing agencies that are there to help promote you.

 

  • Material for the website

How much of the material in your pack could be used to update details on your firm's website?  With a bit of thought, probably quite a lot!  Make sure your website manager gets a copy, and also think how best to reuse the material online.

 

Lemon Squeezy
  • Reuse the information in proposals

There should be lots of useful info in the submission for people preparing proposals and marketing material.  Make sure they also get a copy of your submission.

 

 

 

What other ways to do you use for getting more value from your legal directory entries?  

 


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Topics: Marketing, Legal 500, Chambers, Legal Directories



Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: www.kelsopr.com/thought-leadership-manual-book