Kelso Consulting's blog for lawyers

Chambers directory help: make the most of your effort

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Five ways to squeeze value from your Chambers entry in 2016

Chambers Directory Help- making the most of all that effort

Huge amounts of work are put into creating legal directory submissions.

But once submitted they are frequently tucked away in a drawer and forgotten about!  

Don't do this.  Your Chambers and Legal 500 entries are hugely useful assets and you can squeeze lots of extra value from them in 2015.  

Here are some ideas.... 

  • Case Studies

You will have submitted the details of several clients willing to say nice things about you, not to mention the details of lots of cases where you've done a brilliant job.  These can be turned into case studies.

Case studies are one of the most versatile and high impact marketing tools. If you are having problems getting partners to ask their clients, click here for our guide on getting them to do it!

Filing cabinet
  • A briefing pack for everyone in the firm

With a bit of editing (such as removing the confidential bits) it is a great basis for a "what a wonderful year we've had" briefing pack for everyone in your team... and why not the whole firm.

  • Briefing pack for key suppliers

Concerned that your suppliers don't know enough about your firm? It may be because you don't tell them very much!

This is a great opportunity to fix it by turning the firm briefing pack into one for key suppliers.

  • Material for the website

How much of the material in your pack could be used to update details on your firm's website? Probably quite a lot!  Make sure your website manager gets a copy, and also think how best to reuse the material online.

Lemon Squeezy
  • Reuse the information in proposals

There should be lots of useful info in the submission for people preparing proposals and marketing material.  Make sure they get a copy of your submission.

 

 

What other ways to do you use for getting more value from your legal directory entries?  Please add them below....

 


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Topics: Marketing, Legal 500, Chambers, Legal Directories

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants and professional firms to help them stand out and win more business. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership that helps our clients stand out as leaders in their markets. I am the author of book The Thought Leadership Manual. Click here to request a preview copy: http://www.kelsopr.com/thought-leadership-manual-book