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Chambers legal directory help: getting it right

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Chambers entry help for legal directory submissions - maximising your law firm's ranking

Legal directories such as Chambers and Legal 500 rank the world’s best law firms, so inclusion in it speaks volumes to potential clients. Anyone who’s anyone should be in them.

Firms and partners who are not ranked may well miss out on the best instructions.

However, directories can be extremely time-consuming. A lot of time and effort needs to be invested in your legal submissions to make sure it stands-out. However, if it does not meet the criteria – quite simply - it will not get included.

Understanding the dos and don’ts of legal directories is extremely important to make sure your entry is written to help you get the very best ranking you deserve.

Here are a few of the common mistakes (with how to best tackle them) from our legal directory webinar with Jonathan Rubin, UK Editor of Chambers & Partners

  • Not making your referees aware: initial contact with your referees will be by email, so make sure they are aware of the process and you remind them to respond (ensuring your referees respond is one of the very best ways of improving ranking);

  • Not being clear about specific cases in submissions: you will need to explain in a simple, clear and detailed manner about the value you delivered and benefits for your client (not the legal complexities) . Remember to include how your team dealt with the case and what made it notable;

  • Not including your best work: your best work does not necessarily involve your biggest clients. This work matters as it highlights how your team has brought great results for a client utilising your expertise and capabilities.  A highly complex case successfully undertaken for a small client is better than routine work for a huge brand, for instance.

Jonathan also answered numerous questions from the law firm partners and marketing managers taking part.  Two of them included:

  • man on mountain reaching for the skyQuestion: is there flexibility in the word count. Answer: they do not sit counting the words: be your own judge, but make sure you only include the crucial key points;

  • Question: why am I not getting the legal rankings I deserve? Answer: every decision is justified and goes through a very rigorous process. But your submissions must follow the guidelines. You can always speak with them about why and they are happy to discuss it.


Legal directory help service:

Kelso Consulting helps law firms get the very best rankings in the legal directories.  For details on how we can help your law firm create the strongest submissions possible (to maximise your chances of obtaining the best rankings you deserve) go to our Legal directory submissions review service.




Topics: Upcoming Webinars, Legal 500, Chambers, Legal Directories

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: