Getting your law firm growing

Your legal directories submissions: questions answered

By Charlie King - Public Relations consultant

As Christmas edges on closer, many businesses will be winding down hoping for a merry end to the year. Yet for law firms this can be a stressful period as the deadline for their legal directories submissions looms.

For some firms, they have mastered the process of legal submission as the same forms are filled out like clockwork to maintain the same high rankings as the year before. But for other firms, the forms can be a complex process trying to make sure the information used is accounted for and relevant.Legal directories submissions help

It is normally a time consuming affair as our recent poll highlighted that over half of respondents (53%) spent more than a week on their submissions. Plus, with 46% of firms polled filling in over 15 submissions each year, accuracy is key to this task. 

We are still polling firms on how long it takes them to fill out their legal submissions. Please click this link to complete the 30 second survey.

Regardless, Chambers & Partners find the same simple mistakes are made on those legal directory submissions every year. Jonathan Rubin, UK Editor of Chambers & Partners regularly finds common errors in the submissions which can be detrimental to the overall rankings.

In his recent webinar Jonathan answered questions from around the UK and Europe responding to a variety of legal sector professionals providing advice on how to handle legal directory submissions and avoid those recurring mistakes.

If you missed the webinar, you can secure your own copy of this year’s recording by clicking this link.

Nonetheless, many attendees posted similar questions as they face the same challenges. Here are a few tips on handling your legal directories submissions for those who missed the webinar:  

 

 1)    What is the best way to submit the submissions?

form2They must be submitted online through the submission site before the deadline. It is important to keep the submissions short, contextual and relevant to your practice. You are wanting to present the firm in the best light by highlighting the facts which truly represent it.

 

2)    What should be included in your legal directories submissions?

 Each submission has a maximum of 10 examples. All the information must create a detailed picture of the matter in hand, including contextual information on why it is representational of your team, e.g. value, complexity, any international dimension, but most importantly, why the work was critical for the client.

Plus, the examples must include descriptions of the team members involved and the details of the firm representing the other party/ parties.

 

Legal directories submissions

3)    Who should I select for client referees?

 It can be very difficult to get CEOs and senior management of large organisations on the phone to provide comments, especially if they have had little involvement with your team. So make sure you pick those clients who you have worked with closely, know the market and are willing to provide a reference.

 

You can find other tips and advice from our webinar on our Twitter feed Hashtag #KelsoPRSeminar

To discuss how we can help with your legal directories submissions please click this link for more information or contact Tim Prizeman on 020 7242 2286

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Topics: Legal Directories

Charlie King - Public Relations consultant

Written by Charlie King - Public Relations consultant

PR Consultant at award-winning Public Relations agency Kelso Consulting

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