Getting your law firm growing

How do I improve my Chambers legal directory rankings?

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Law firms' legal directory questions answered by former Chambers editor

As Christmas edges closer, many businesses will be winding down hoping for a merry end to the year. By contrast for many in law firms this is instead a stressful period as the deadline for legal directory submissions looms.

Some firms have mastered the process of legal submissions.  Their forms are filled out like clockwork, quickly and efficiently keeping their rankings, and nudging them up wherever possible. But for other law firms, it is a complex process where huge effort and angst is spent... often to little 

benefit.

Legal directories submissions

Directory submissions are normally a time consuming affair, as our poll highlighted, with over half of respondents (53%) spending more than a week on each submission. Plus, with 46% of firms polled filling in over 15 submissions each year, it quickly can become a mamoth task. 

To compare how long it takes your firm to fill out legal directory submissions, click here to complete the 30 second survey.

Regardless, Chambers & Partners finds the same simple mistakes are made on those legal directory submissions every year. Former UK Editor Jonathan Rubin, commented in one of our webinars that he regularly found common errors that were detrimental to the overall rankings.

In his recent webinar Jonathan answered questions from around the UK and Europe responding to a variety of legal sector professionals providing advice on how to handle legal directory submissions 

Legal directories submissions help

and avoid those recurring mistakes.

 

Questions that came up from law firms included:

 

 1)    What is the best way to submit the submissions?

They must be submitted online through the submission site before the deadline. It is important to keep the submissions short, contextual and relevant to your practice. You want to present the firm in the best light by highlighting the facts which highlight this... following the legal directory's instructions will help you do this. 

He highlighted one large firm that, by contrast, insisted on having everything redone in its own house style - creating extra work for all concerned, and certainly not creating a great impression with the assessors!

 

2)    What should be included in your legal directories submissions?

Each Chambers' submission at the time wanted a maximum of 10 examples. All the information must create a detailed picture of the matter in hand, including contextual information on why it is representational of your team, e.g. value, complexity, any international dimension, but most importantly, why the work was critical for the client.

Plus, the examples must include descriptions of the team members involved and the details of the firm representing the other party/ parties.... no trying to hog the limelight, it will backfire on you!

 

3)    Who should I select for client referees?

Referees are the most important part, much more so than the rest of the submission.  It is very difficult for the editors to get CEOs and senior management of large organisations on the phone to provide comments, especially if they have had little involvement with your team. Many firms do this, and end up being marked down because after scores of calls the assessors have still not got a response!   Make sure you picked clients who you have worked with closely, know the market and are actually likely to respond when called.

 

Click here to find out more about how we can help with your legal directories submissions, making it a painless process and potentially getting you a better ranking too, or contact Tim Prizeman on 020 7242 2286.

 

Topics: Legal 500, Chambers, Legal Directories, Legal Marketing, Lawyers

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of London Public Relations agency Kelso Consulting - we specialise in working with B2B tech companies, management consultants and other professional partnerships to help them stand out and win more business with high-impact thought leadership, together with great press coverage and social media results. He is the author of book The Thought Leadership Manual - click here to request a preview copy: http://www.kelsopr.com/thought-leadership-manual-book

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