Is it better to have a shop on London's Oxford Street or down a dark back alley?
For most professional firms, including commercial and private client law firms, being at the top of Google is like being on Oxford Street as 1,000s of "shoppers" will see you.
Of course this is a rhetorical question.
We all know that it's easier to sell clothes where there are crowds of people shopping for them. If only there was an Oxford Street where prospective clients go to buy legal services.
In fact there is! Nowadays we all look to Google to help find the solutions to our problems.
For instance, according to “inbound marketing” specialists Hubspot, every month Google has around:
- 390 searches using the phrases “employment solicitors London”
- 480 searches for "divorce solicitors London"
- 210 searches for "family law solicitor"
- 70 searches for "commercial litigation solicitors"
- 260 searches for "leicester solicitor" and 390 for "Manchester law firms"
Of course, you need to be near the top of the first page of Google to be noticed by all these people.
Where does your firms appear? To find out simply open a new browser (ideally in Private Browsing/Incognito mode) and Google the sort of searches that a prospective client looking for your expertise might use.
Of course, there is a better test. How many decent leads does your website generate each month for your legal practice. If the answer is "few" or "none", then it's not delivering and a low ranking on Google may well be the problem.
The end goal is to be on that first page of Google as this is the best place to be seen since far fewer people look at the second search page or beyond.
For phrases with lots of competition it can take time to get those top spots on the first page of Google for your law firm.
However, it is not as hard as you might think.
If you are not at the top of those search terms then our upcoming seminar could be the additional help you need.
Our intensive workshop (5 attendees maximum) is later in January and, over the course of a morning, will help understand what you need to do, in practical terms as a partner or marketing manager, to get your praxtice to the top of Google. Click here for more details.