Webinar: Successful blogging for law firms
Law firm blogs are an effective way for your lawyers to show clients that they are up to speed with the latest trends affecting their businesses. It is also a great way to connect with new clients, bringing their attention to the expertise your firm has to offer.
Yet, while blogging may seem straightforward, it is not uncommon for law firms to encounter problems, not least because blogging is difficult to sustain when you have a busy diary.
Other problems include:
- Getting stuck for ideas
- Shallow content that fails to engage readers
- Writing content that is irrelevant to readers
- Using language that is overly complex and difficult to understand
- Lots of effort on the blog, but little on promoting it
We meet firms who have great ideas about starting a regular blog, but quickly find that they do not have the time or inclination for it. If this sounds like you, then our complementary webinar will be able to help. We will be discussing how to set up a successful blogging programme that works to help you win clients and boost your firm’s profile.
Blogging webinar: who should attend:
Our upcoming webinar is specifically aimed at:
- Partners in smaller and mid-sized law firms, especially those looking to grow their practice
- Marketing and communications professionals from smaller firms – or those people who have responsibility for marketing within a broader role
- Firms which have attempted to establish a blogging programme, but have encountered too many problems so have abandoned it
Lawyers attending will learn:
- How to keep coming up with great blog ideas (that don't require tons of work and research)
- How to create an editorial calendar and getting a blogging programme working smoothly at your practice
- How to create a successful blogging programme that delivers the maximum impact for your Google rankings
Presenting the webinar will be Kelso Consulting's Tim Prizeman - author of the book “The Thought Leadership Manual - how to grab your clients' attention with powerful ideas”.
This one-hour webinar takes place on Friday 8 November 2019 (12.30pm to 1.30pm).
Everyone who registers will also get a recording (so if you are unable to attend on the day, do register anyway to get the recording).