Kelso Consulting's blog for lawyers

Thought leadership success tips for lawyers - recent article in Professional Marketing Magazine

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Thought leadership success for lawyers

 Thought Leadership Kelso PR

Ensuring your thought leadership campaign has success "built in" from the start

Our recent article in Professional Marketing magazine covers nine common signs that a law firm's thought leadership campaign is doomed to fail from its early stages.  It is based on our experience of delivering dozens of such campaigns (including picking up three awards along the way).

It also looks at how to build-in success from the start... and how to recover if your thought leadership initiative is already heading off course.

Please click here to download your copy of "Built to suceed or born to fail?".

 

Topics: Thought Leadership, Lawyers, Content Marketing

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants and professional firms to help them stand out and win more business. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership that helps our clients stand out as leaders in their markets. I am the author of book The Thought Leadership Manual. Click here to request a preview copy: http://www.kelsopr.com/thought-leadership-manual-book