Public Relations & Thought Leadership for law firms - 020 7242 2286
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Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    Why you must build "authority" for successful law firm marketing

    Being known as an authority on important legal challenges and trends gives tremendous advantages when it comes to winning work. These include strong credibility, better recognition, more referrals and greater memorability. You can charge more too!

    But many of the traditional signs of authority for law firms have been superseded.

    Having a great offering, lots of credentials, smart offices, well-designed marketing materials and a professional website are not nearly enough to open the door with most senior-decision makers.

    ... Continue Reading
    Topics: Marketing, Legal Marketing, Reputation, authority marketing

    How commenting on Supreme Court cases can help win you clients

    As the final court of appeal in the UK for civil cases, the Supreme Court is a powerful institution. Positioning yourself as a Supreme Court commentator will build and enhance your reputation with peers, clients and the media as someone who understands the most important legal disputes.

    In 2009 I was a litigation reporter at The Lawyer responsible for covering the opening of the Supreme Court. Previously the UK’s top justices sat as the Appellate Committee of the House of Lords. The move from the House of Lords into a purpose-built court on Parliament Square was intended to emphasize the independence of the judiciary, increasing the transparency between Parliament and the Supreme Court.

    ... Continue Reading
    Topics: Solicitors, Lawyers, Reputation, authority marketing
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

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