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Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    What is the impact of thought leadership from law firms?

    Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.

    You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also delivering them in videos, LinkedIn posts and of course face-to-face in meetings and when speaking at events.

    But is there research out there showing it brings commercial benefits for law firms?

    Yes, there's plenty!

    For instance, when it comes to generating demand and increasing sales, below are some highlights from recent research by global comms agency Edelman

     (in this case based on 1.3K US business decision-makers in 2017):

    1. 41% of C-Suite executives include companies on RFPs directly through their thought leadership
    2. A majority of decision-makers use it to vet organisations and understand the calibre of their thinking
    ... Continue Reading
    Topics: Thought Leadership, Reputation, B2B

    Getting your law firm to the top of Google

    If your legal practice does not appear prominently on Google when business owners are searching online for advice, you are missing out on one of the largest sources of leads for law firms.

    The good news is that most law firms don't have to apply complex secret techy techniques to dramatically improve their search engine rankings.  

    In fact, topping Google can often be achieved primarily through applying straightforward rules and a bit of thought to the text and other content on your own web pages and social media.

    At our recent webinar we showed how this is done, and it is now available to listen to for free by clicking here.

    ... Continue Reading
    Topics: Upcoming Webinars, Marketing, Legal Directories, Accountants, SEO, B2B
     

     

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