Law firms are not alone in under-utilising the intellectual content they create.  Amazing presentations delivered once then never see the light of day, lots of investment in thought leadership research... and then all there is one "we unveil today..." Tweet and a press release.

Webinar: Successful blogging for law firms

Law firm blogs are an effective way for your lawyers to show clients that they are up to speed with the latest trends affecting their businesses. It is also a great way to connect with new clients, bringing their attention to the expertise your firm has to offer.

Yet, while blogging may seem straightforward, it is not uncommon for law firms to encounter problems, not least because blogging is difficult to sustain when you have a busy diary.

Other problems include:

- Getting stuck for ideas

- Shallow content that fails to engage readers

- Writing content that is irrelevant to readers

- Using language that is overly complex and difficult to understand

- Lots of effort on the blog, but little on promoting it

One of my favourite and most memorable interviewees while working as the litigation reporter on The Lawyer news desk was Dinah Rose QC of Blackstone Chambers. Here was a woman, mum of two at the time, breaking through glass ceilings to be regarded as one of the best public law barristers in the country. Yet, despite securing pupillage at a set with two female silks, when Dinah first arrived in Chambers in the early 1980s, she told me, her senior male peers asked her to “play mother” and “make the teas”.

Historical sexism in the legal profession means that women have long been under-represented at the top of the industry.

More women than men are now entering the profession, yet in 2018 women made up just 19 percent of equity partners in British law firms, according to PwC, while a McKinsey study from 2017 showed the same figure.

If you think your law firm is too small for getting national media coverage, or simply somehow disbarred because it is not in London.... think again!

Our webinar for lawyers this week looks at the ways that work for law firms looking to get more coverage in the national media, whether business magazines, professional journals and/or the nationals newspapers. We'll also be covering getting radio and TV interviews too.

Webinar: Successful blogging for law firms

Posting interesting blogs regularly on important and topical legal issues is an effective and straight-forward way for law firms of all sizes to attract leads.

In fact the research shows that those businesses that blog regularly (say 8-12 times per month) get dramatically more website traffic and leads than those that do it infrequently or sporadically.