Public Relations & Thought Leadership for law firms - 020 7242 2286
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Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    Thought leadership success tips for lawyers - recent article in Professional Marketing Magazine

    Thought leadership success for lawyers

     

    Ensuring your thought leadership campaign has success "built in" from the start

    Our recent article in Professional Marketing magazine covers nine common signs that a law firm's thought leadership campaign is doomed to fail from its early stages.  It is based on our experience of delivering dozens of such campaigns (including picking up three awards along the way).

    ... Continue Reading
    Topics: Thought Leadership, Lawyers, Content Marketing

    Taking the pain out of business case studies

     What's stopping you making more of case studies?  

    Case studies of your law firm's great work and delighted clients are amongst the most effective and versatile forms of marketing.

    They are also amongst the cheapest forms of marketing - yet many solicitors fail to make the most out of them (and some barely have any at all).

    Clearly this is a costly missed opportunity, not least because case studies can be created quickly and-re used in numerous ways, including: ... Continue Reading
    Topics: Content Marketing, Case Studies, Solicitors
     

     

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