Public Relations & Thought Leadership for law firms - 020 7242 2286
BLOG BANNER - Law - inside supreme court

Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    How to make Google Ads work for your law firm

     

    Google Ads are used by many law firms and can be a very cost-effective way of generating leads.  However, others shy away from them - many are unsure of how to set them up, while others are convinced they won't work for their market (although in 9 out of 10 times such beliefs are generally unfounded in our experience!).

    Because we felt more of our clients should be considering Google Ads for some of their campaigns, we teamed up with Google Ads expert Dominic Renshaw of AdExtra who gave an excellent overview of what is involved and how to set up and maintain a successful campaign.

    However, ranking well on Google Ads isn’t plain sailing nor is it as easy as it used to be.

    For instance, there are many things that will trip you up as Google frequently changes how its interface works.  Keeping control of your budget and preventing it being used-up too rapidly by poorly constructed campaigns is also a challenge for new users.

    ... Continue Reading
    Topics: Legal Marketing, Lawyers, Website, Professional firms, Google Ads, PPC
     

     

    New Call-to-action

     

     

    Latest Blog Posts

     

    This blog is operated by Kelso Consulting:  London Public Relations Agency 

    London Office
    Kemp House, 152-160 City Road
    London EC1V 2NX
    020 7242 2286

    Thames Valley Office
    74 Bartholomew Street
    Newbury RG14 5DU


    Public Relations & Thought Leadership Consultants