Webinar: Successful blogging for law firms
Law firm blogs are an effective way for your lawyers to show clients that they are up to speed with the latest trends affecting their businesses. It is also a great way to connect with new clients, bringing their attention to the expertise your firm has to offer.
Yet, while blogging may seem straightforward, it is not uncommon for law firms to encounter problems, not least because blogging is difficult to sustain when you have a busy diary.
Other problems include:
- Getting stuck for ideas
- Shallow content that fails to engage readers
- Writing content that is irrelevant to readers
- Using language that is overly complex and difficult to understand
- Lots of effort on the blog, but little on promoting it