Public Relations & Thought Leadership for law firms - 020 7242 2286
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Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    PR for law firms: How to get the best from your Public Relations agency

    Getting the most out of your law firm's Public Relations agency

    I recently had an interesting and wide ranging discussion with Peter Scott (www.peterscottconsult.co.uk) who advises numerous law firms on strategy and management issues. Having previously run Eversheds for eight years as managing partner, he's certainly got great insights to share.

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    Topics: Growth, Public Relations, Legal Marketing, Solicitors

    Measuring marketing ROI - assessing the return on law firm marketing spend

    Gauging marketing's Return on Investment is fundamental for law firm growth and management

    Many of the law firms we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

    It is a common problem, but it needn't be this way.

    By contrast, many B2B businesses have good metrics and a clear idea of the effectiveness or otherwise of their marketing spend.

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    Topics: Lawyers, Legal Marketing, Marketing, Marketing ROI, ROI, Growth

    Getting your law firm to the top of Google - 6 easy steps

    At our recent webinar I shared a straight forward 6 step process for getting your legal business to the top of Google, which is a hugely valuable place for any business to be, including those professional practices selling high value services.

    I have found there are two sorts of attitudes amongst lawyers to the value of appearing prominently on Google. 

    There are those businesses that don't think it is worthwhile, do not spend much effort on it and, not surprisingly, this becomes a self fulfilling prophecy... with their website attracting little traffic and few relevant leads.

    By contrast, there are those practitioners who consider it important, that invest a bit of time and effort,

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    Topics: SEO, Legal Marketing, Marketing, Search Engine Optimisation, Growth

    What can Netflix can teach lawyers about networking?

    Did you binge over Christmas? No, we don’t mean third helpings of turkey or a bloat of mince pies (it should be the collective noun!). Did you gorge yourself on Netflix? Have you seen House of Cards? Or did you finally see Breaking Bad? How about Orange is the New Black?

    With over three million users in the UK subscribing to Netflix for unfettered access to so many TV series and movies there is a good chance you have spent some time over the Christmas break streaming.

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    Topics: Sales, Growth, Networking, Lawyers

    Why isn't my marketing more effective???

     Drip-drip marketing rarely delivers a flood of leads

    We've just held a seminar looking at how to make professional businesses' sales pipelines work better.

    Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  They were for the most part pretty organised too.  

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    Topics: Sales, Growth, Marketing, Thought Leadership, Successful Sales, Legal Marketing, Solicitors

    Thought leadership for law firms - forthcoming webinar


    Thought leadership for law firms - learning from the leaders

    Many law firms are dramatically increasing their reputation and sales using “thought leadership” campaigns to grab the attention of their clients – not to mention prospects, referrers and the media – with original, important and commercial ideas.

    Others struggle, with their comment limited to technical legal matters such as legal update newsletters and blogs based on new regulations and topical cases.

    This webinar, based on practical advice and real-life law firm examples, will provide the tools and know-how for your firm to significantly increase the effectiveness of its marketing through creating and publicising attention-grabbing ideas

    Research consistently shows the over-riding request from businesses is that they want their lawyers to be "more commercial".  Given this, using thought leadership to create ideas and commercial insights that grab the attention of your clients and prospects (and the media) is particularly important to stand out positively in the crowded legal market.  

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    Topics: Upcoming Webinars, Sales, Growth, Thought Leadership
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

    10 Margaret Street
    London, W1W 8RL 
    020 7242 2286



    Public Relations & Thought Leadership Consultants