Why 2019 will be a pivotal year for lawtech companies with legal trade press

The coming year will present an opportunity for legal tech companies to build their profile and credibility through the legal trade press and awards,  particularly now as mot law firms have firmly realised they need to keep investing in making technology work for the profession.

As we discussed on the recent Kelso webinar for lawtech firms (click here to register for the next one), private practice firms are under pressure from clients to invest in technology

There is no doubt winning one of the credible legal industry awards can be wonderful for boosting staff morale while also raising your law firm’s reputation.

While larger firms gain armfuls of them each year, for smaller and regional firms, as well as suppliers to law firms, they are a huge credibility statement too – demonstrating that the work they do is every bit as notable as their larger counterparts.

As well as awards for private practice and in-house legal departments, there are gongs for legal suppliers and support ranging from legal tech companies to HR managers.

While legal technology developments would once have been dismissed as ‘boring’ by the legal press, it is now starting to gain traction as firms start embracing new technologies. For legal PRs this is a challenging situation: a story that might have been rejected because there wasn’t enough interest is now rejected because there is too much such news!

How do you ensure your legal technology news is making your firm stand out from the crowd and delivering the right message to the right audience?