Public Relations & Thought Leadership for law firms - 020 7242 2286
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Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    New seminars & webinars for law firms

    PR advisors Kelso Consulting are hosting a series of seminars and webinars for law firms on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

    We'd like to invite you do join us at them!

    Particular aimed at law firm owner-CEOs, together with sales and marketing directors, we will be hosting our seminars in London and, for Thames Valley businesses, in Newbury. For those that can't make them, we will also be doing them as webinars.

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    Topics: LinkedIn, Marketing, PR, Public Relations, Sales, Thames Valley, Upcoming Webinars, Lawyers

    What on earth is going on with LinkedIn?

    I used to strongly advocate lawyers putting effort into their profile, building up their network and using LinkedIn for communicating. It seemed on the verge of turning into a really handy mini-CRM for social selling.

    But no more, all the useful functionality has disappeared without notice or warning.

    Some of the important disappearances include:

      • Ability to categorise your contacts into groups - gone!
      • Ability to send messages to these groups - gone!Ability to search your contacts by anything other than their name - hidden away!
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    Topics: Social Media, LinkedIn

    LION taming tips for lawyers on LinkedIn

    While Twitter and Facebook encourage strangers to become connected, LinkedIn is all about relationships. However almost daily I am contacted by strangers who are merrily ignoring the rules set down by LinkedIn that state you should only connect with people you know.

    The strength in LinkedIn for lawyers is the relationships between people who connect with one another. It allows for recommendations and referrals that simply cannot happen between complete strangers.

    In the LinkedIn jungle such predatory stranger invites from the so-called ‘LIONS’, or LinkedIn Open Networkers, who chase numbers rather than relationships. Others simply do not know any better and of course LinkedIn makes it hypocritically easy to connect with strangers too.

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    Topics: Sales, Lawyers, Social Media, LinkedIn

    When it comes to lawyers on LinkedIn, the friend of a friend is a potential opportunity. Want to know how?

    A wise proverb states ‘The enemy of my enemy is my friend’, but in terms of LinkedIn We’d suggest it is ‘The friends of my friends are my friends’! The contacts of your contacts are going to be brimming with opportunities if you are in a law firm.

    It follows the ‘people like us’ principle. Think about it, in your social and business circles you will quickly discover that you will have a network

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    Topics: Sales, Social Media, LinkedIn
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

    10 Margaret Street
    London, W1W 8RL 
    020 7242 2286



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