Public Relations & Thought Leadership for law firms - 020 7242 2286
Law_blog.jpg

Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    Why you must build "authority" for successful law firm marketing

    Being known as an authority on important legal challenges and trends gives tremendous advantages when it comes to winning work. These include strong credibility, better recognition, more referrals and greater memorability. You can charge more too!

    But many of the traditional signs of authority for law firms have been superseded.

    Having a great offering, lots of credentials, smart offices, well-designed marketing materials and a professional website are not nearly enough to open the door with most senior-decision makers.

    ... Continue Reading
    Topics: Marketing, Legal Marketing, Reputation, authority marketing

    Getting your law firm to the top of Google

    If your legal practice does not appear prominently on Google when business owners are searching online for advice, you are missing out on one of the largest sources of leads for law firms.

    The good news is that most law firms don't have to apply complex secret techy techniques to dramatically improve their search engine rankings.  

    In fact, topping Google can often be achieved primarily through applying straightforward rules and a bit of thought to the text and other content on your own web pages and social media.

    At our recent webinar we showed how this is done, and it is now available to listen to for free by clicking here.

    ... Continue Reading
    Topics: Upcoming Webinars, Marketing, Legal Directories, Accountants, SEO, B2B

    New seminars & webinars for law firms

    PR advisors Kelso Consulting are hosting a series of seminars and webinars for law firms on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

    We'd like to invite you do join us at them!

    Particular aimed at law firm owner-CEOs, together with sales and marketing directors, we will be hosting our seminars in London and, for Thames Valley businesses, in Newbury. For those that can't make them, we will also be doing them as webinars.

    ... Continue Reading
    Topics: Upcoming Webinars, Sales, Marketing, Public Relations, Lawyers, LinkedIn, PR, Thames Valley

    Legal directory submissions: make the most of your effort 

    Five ways to squeeze more value from your legal directory entries

    Chambers Legal Directory Help: making the most of all that effort

    Huge amounts of work are put into creating legal directory submissions.  But once submitted they are frequently tucked away in a drawer and forgotten about!  

    ... Continue Reading
    Topics: Marketing, Legal 500, Chambers, Legal Directories

    Measuring marketing ROI - assessing the return on law firm marketing spend

    Gauging marketing's Return on Investment is fundamental for law firm growth and management

    Many of the law firms we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

    It is a common problem, but it needn't be this way.

    By contrast, many B2B businesses have good metrics and a clear idea of the effectiveness or otherwise of their marketing spend.

    ... Continue Reading
    Topics: Growth, Marketing, Legal Marketing, Lawyers, ROI, Marketing ROI

    Successful marketing is all about storytelling... but how do you make your stories stand out?

    "Successful marketing is all about storytelling" is an idea who's time has come... or a bit of a fad, depending on your perspective. Certainly the amount of articles about it seems to have risen exponentially in recent months.

    It wasn't always thus. I remember an occasion some 12 years or so ago when my colleague told the CEO of a tech company that standing out and being memorable "was all about stories"... well, the blank look he got back certainly told its own story.

    ... Continue Reading
    Topics: Marketing, Legal Marketing, Storytelling, Presentations

    Getting your law firm to the top of Google - 6 easy steps

    At our recent webinar I shared a straight forward 6 step process for getting your legal business to the top of Google, which is a hugely valuable place for any business to be, including those professional practices selling high value services.

    I have found there are two sorts of attitudes amongst lawyers to the value of appearing prominently on Google. 

    There are those businesses that don't think it is worthwhile, do not spend much effort on it and, not surprisingly, this becomes a self fulfilling prophecy... with their website attracting little traffic and few relevant leads.

    By contrast, there are those practitioners who consider it important, that invest a bit of time and effort,

    ... Continue Reading
    Topics: Growth, Marketing, Search Engine Optimisation, Legal Marketing, SEO

    Getting partners to engage with marketing initiatives

    Whenever we ask people in law firms "What is your biggest marketing challenge?" invariably "Getting partners to engage" is high on the list.
    Why is it such a challenge? 

    Most partners are keen to get more and better clients. If a marketing department or another part of the practice comes up with a ready-made initiative that is quick, simple and appropriate for them to implement... why wouldn't you jump on it?

    Of course life is not that rosy when people are busy, perhaps sceptical and, maybe wary through past initiatives not working.  Maybe a past initiative did work well, but recognition was not forthcoming for those who led the charge?

    ... Continue Reading
    Topics: Sales, Marketing

    Does your website bring you business or hide in the shadows?

    Is it better to have a shop on London's Oxford Street or down a dark back alley?

    For most professional firms, including commercial and private client law firms, being at the top of Google is like being on Oxford Street as 1,000s of "shoppers" will see you.

    Of course this is a rhetorical question.

    We all know that it's easier to sell clothes where there are crowds of people shopping for them.  If only there was an Oxford Street where prospective clients go to buy legal services.

    In fact there is!  Nowadays we all look to Google to help find the solutions to our problems. 

    ... Continue Reading
    Topics: Upcoming Webinars, Sales, Marketing, Search Engine Optimisation, Legal Marketing, Solicitors, SEO

    Why isn't my marketing more effective???

     Drip-drip marketing rarely delivers a flood of leads

    We've just held a seminar looking at how to make professional businesses' sales pipelines work better.

    Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  They were for the most part pretty organised too.  

    ... Continue Reading
    Topics: Sales, Growth, Marketing, Thought Leadership, Successful Sales, Legal Marketing, Solicitors

    Chambers directory help: make the most of your effort

    Five ways to squeeze value from your Chambers entry in 2016

    Chambers Directory Help- making the most of all that effort

    Huge amounts of work are put into creating legal directory submissions.

    But once submitted they are frequently tucked away in a drawer and forgotten about!  

    Don't do this.  Your Chambers and Legal 500 entries are hugely useful assets and you can squeeze lots of extra value from them in 2015.  

    Here are some ideas.... 

    ... Continue Reading
    Topics: Marketing, Legal 500, Chambers, Legal Directories

    Marketing & PR for smaller law firms

    Marketing and PR tips for smaller law firms

    Kelso Consulting's Tim Prizeman is presenting on PR & marketing for law firms at the Sole Practitioners - Practice & Profitability Conference, in December 2014

    We're going to be adding the tips from his presentation into this blog over the next few days (so please subscribe by clicking here, and we'll email you when they are ready).

     

    ... Continue Reading
    Topics: Sales, Marketing, Public Relations
     

     

    New Call-to-action

     

     

    Latest Blog Posts

     

    This blog is operated by Kelso Consulting:  London Public Relations Agency 

    London Office
    Kemp House, 152-160 City Road
    London EC1V 2NX
    020 7242 2286

    Thames Valley Office
    74 Bartholomew Street
    Newbury RG14 5DU


    Public Relations & Thought Leadership Consultants