In my time as a legal reporter and news editor at The Lawyer I interviewed thousands of lawyers, barristers and legal service suppliers. Of course, we never had the time to speak to everyone who wanted to be quoted. My job was to get the right people on the record as quickly as possible.
As such, here are some of the things I looked for from spokespeople and expert commentators.
There were a few simple rules I had for my sources:
- Be available and willing to comment at speed
- Be confident enough to make a point
- Speak in a language that everyone can understand
If you weren't able to get back quickly, I wouldn't quote