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    #metoo: Defending the indefensible: would your press team know how to respond in times of crisis?

    The day after The Lawyer Awards, 2012, the editorial team were invited to an event with a team of lawyers from an international law firm. The very same day The Lawyer issued a newsletter to more than 60,000 followers packed with sexual innuendo in reference to a former senior partner from that very same firm.

    The former partner, well-known in the City, had been cautioned by police in a London hotel after a drug-fuelled sadomasochistic sex session in an exclusive London hotel.

    The editorial decision not to name the partner was taken on the basis that this was a personal matter and the partner was no longer at the firm or practising law. No doubt it would have been a most-read story had we decided to run it.

    I cannot help but think now that this was a mistake for a journalist, and a minor PR coup for the firm who could rightly claim to have silenced the most-read legal titles.

    ... Continue Reading
    Topics: PR Disaster, Lawyers, PR

    Lessons for every leader from Thomas Cook's PR disaster

    A while ago I penned a white paper entitled "Why some companies turn a crisis into a PR disaster .... and how not to be one of them" based on then recent cases such as Toyota.

    The main point was that such disasters typically don't come out of the blue and the effective PR tactics for handling them are well known.

    Yet experienced and competent CEOs and their management teams had been able to create a PR disaster of far greater magnitude through inept handling of the communications issues.

    I revisited the paper in the light of the recent sad case involving Thomas Cook and its handling of the publicity around the recent inquest into the deaths of two children while holidaying in Corfu a few years ago. I won't be changing the white paper as Thomas Cook also exhibited all the wrong-headed management thinking it warns against.

    ... Continue Reading
    Topics: Public Relations, Solicitors, Crisis, PR Disaster
     

     

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