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Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    Successful marketing is all about storytelling... but how do you make your stories stand out?

    "Successful marketing is all about storytelling" is an idea who's time has come... or a bit of a fad, depending on your perspective. Certainly the amount of articles about it seems to have risen exponentially in recent months.

    It wasn't always thus. I remember an occasion some 12 years or so ago when my colleague told the CEO of a tech company that standing out and being memorable "was all about stories"... well, the blank look he got back certainly told its own story.

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    Topics: Marketing, Legal Marketing, Storytelling, Presentations
     

     

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