Dealing with the legal press needn’t be difficult: just have something interesting to say
It is no exaggeration to say that in my time on The Lawyer news desk I dealt with hundreds of PRs and many thousands of press releases. Filtering the good, the bad and the ugly was a daily chore. Only the chosen few would succeed in grabbing my attention and, just perhaps, end up being published as a story on TheLawyer.com.
Over the years I developed strong relations with PRs and the firms they represented. Yet there were times that dealing with a press team could be frustrating.
Answering 15 calls on the same irrelevant subject in the space of two hours was tedious, my ears would become deaf to it.