Google Ads are used by many law firms and can be a very cost-effective way of generating leads. However, others shy away from them - many are unsure of how to set them up, while others are convinced they won't work for their market (although in 9 out of 10 times such beliefs are generally unfounded in our experience!).
Because we felt more of our clients should be considering Google Ads for some of their campaigns, we teamed up with Google Ads expert Dominic Renshaw of AdExtra who gave an excellent overview of what is involved and how to set up and maintain a successful campaign.
However, ranking well on Google Ads isn’t plain sailing nor is it as easy as it used to be.
For instance, there are many things that will trip you up as Google frequently changes how its interface works. Keeping control of your budget and preventing it being used-up too rapidly by poorly constructed campaigns is also a challenge for new users.