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Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    How to make Google Ads work for your law firm

     

    Google Ads are used by many law firms and can be a very cost-effective way of generating leads.  However, others shy away from them - many are unsure of how to set them up, while others are convinced they won't work for their market (although in 9 out of 10 times such beliefs are generally unfounded in our experience!).

    Because we felt more of our clients should be considering Google Ads for some of their campaigns, we teamed up with Google Ads expert Dominic Renshaw of AdExtra who gave an excellent overview of what is involved and how to set up and maintain a successful campaign.

    However, ranking well on Google Ads isn’t plain sailing nor is it as easy as it used to be.

    For instance, there are many things that will trip you up as Google frequently changes how its interface works.  Keeping control of your budget and preventing it being used-up too rapidly by poorly constructed campaigns is also a challenge for new users.

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    Topics: Legal Marketing, Lawyers, Website, Professional firms, Google Ads, PPC

    Dealing with the legal press…tips for law firm PRs

    Dealing with the legal press needn’t be difficult: just have something interesting to say

    It is no exaggeration to say that in my time on The Lawyer news desk I dealt with hundreds of PRs and many thousands of press releases. Filtering the good, the bad and the ugly was a daily chore.  Only the chosen few would succeed in grabbing my attention and, just perhaps, end up being published as a story on TheLawyer.com

    Over the years I developed strong relations with PRs and the firms they represented. Yet there were times that dealing with a press team could be frustrating. 
    Answering 15 calls on the same irrelevant subject in the space of two hours was tedious, my ears would become deaf to it. 

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    Topics: Public Relations, Legal Marketing, Solicitors, Lawyers, Professional firms

    The Lawyer journalist joins the Kelso PR team

    The Kelso Consulting team has been joined by Katy Dowell, previously a senior journalist on the leading legal weekly magazine The Lawyer, as our Features Manager.

    Katy is a highly experienced business journalist having previously worked on two of Britain’s top legal and insurance business magazines - The Lawyer and Insurance Times.

    Katy first worked at The Lawyer as a senior reporter focused on litigation, then as news editor with overall responsibility for the scores of legal sector stories it publishes each week.

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    Topics: Legal Marketing, PR Appointments, Insurance, Professional firms

    Getting ready for your law firm's first encounter with the media?

    Here is what you really need to know (but most PR guides don't cover)!

    You've heard about the power of media, maybe your competitors are getting great coverage or perhaps you have a partner with a big ego who wants lots of press coverage. Either way, you have been tasked with getting lots for your practice, but neither you nor the partners have done it before.

    That's not a problem as everyone has to start somewhere. But many law firm partners and their marketing managers approach media relations with fundamental misunderstandings and unrealistic expectations which, at the very least, lead to missed opportunities and often mess the whole thing up.

    ... Continue Reading
    Topics: Public Relations, Legal Marketing, PR, Professional firms, Guide
     

     

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