Public Relations & Thought Leadership for law firms - 020 7242 2286
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Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    Measuring marketing ROI - assessing the return on law firm marketing spend

    Gauging marketing's Return on Investment is fundamental for law firm growth and management

    Many of the law firms we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

    It is a common problem, but it needn't be this way.

    By contrast, many B2B businesses have good metrics and a clear idea of the effectiveness or otherwise of their marketing spend.

    ... Continue Reading
    Topics: Growth, Marketing, Legal Marketing, Lawyers, ROI, Marketing ROI

    Legal Marketing Summit: measuring the ROI on thought leadership

    In a few weeks time I'll be on a panel at the Law Firm Marketing Summit, discussing how to measure the return of investment for Thought Leadership activities.

    It sounds an esoteric subject and immediately begs some specific questions like:"What is Thought Leadership?"; "What resources are being invested and how do I cost such inputs as non-billable time?"; and "What actually is the return I am looking for and how will I know when I achieve it?".

    It's easy to start over-complicating things, so the key question lawyers and their marketing teams involved in Thought Leadership projects should be asking are:

    ... Continue Reading
    Topics: Thought Leadership, Legal Marketing, Lawyers, ROI
     

     

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