Public Relations & Thought Leadership for law firms - 020 7242 2286
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Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    New seminars & webinars for law firms

    PR advisors Kelso Consulting are hosting a series of seminars and webinars for law firms on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

    We'd like to invite you do join us at them!

    Particular aimed at law firm owner-CEOs, together with sales and marketing directors, we will be hosting our seminars in London and, for Thames Valley businesses, in Newbury. For those that can't make them, we will also be doing them as webinars.

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    Topics: LinkedIn, Marketing, PR, Public Relations, Sales, Thames Valley, Upcoming Webinars, Lawyers

    Getting to the top of Google - why SEO is an important but easy skill for law firms to master

    Got a problem or need a supplier? The first thing most people do now is look on Google.  You probably do too.

    And it is not just people looking for holidays and plumbers.... it is businesses looking for high-value suppliers and solutions for complex legal, financial and management challenges.

    If your law firm does not appear prominently on search engines when executives and other potential clients are looking, you are missing out in one of the largest markets for your service - people searching online.

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    Topics: Sales, Search Engine Optimisation, Legal Marketing, SEO

    Should my law firm be doing PR to increase sales?

    Do you read the regular advice comments from John Timpson, the chairman of high street cobbler and key cutter Timpsons?

    They appear in the Telegraph and elsewhere, and I am a big fan of his sensible advice for growing and managing a business... and given how ubiqtuous his firm is on Britain's high street, he has a track record of success to back up his advice.

    Recently, in his column he dealt with a question about whether a firm should start doing press and PR activity to generate customers.

    It is a question many law firms' partners have asked.  At big firms it is a resounding "yes",

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    Topics: Sales, Public Relations

    Getting partners to engage with marketing initiatives

    Whenever we ask people in law firms "What is your biggest marketing challenge?" invariably "Getting partners to engage" is high on the list.
    Why is it such a challenge? 

    Most partners are keen to get more and better clients. If a marketing department or another part of the practice comes up with a ready-made initiative that is quick, simple and appropriate for them to implement... why wouldn't you jump on it?

    Of course life is not that rosy when people are busy, perhaps sceptical and, maybe wary through past initiatives not working.  Maybe a past initiative did work well, but recognition was not forthcoming for those who led the charge?

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    Topics: Sales, Marketing

    LION taming tips for lawyers on LinkedIn

    While Twitter and Facebook encourage strangers to become connected, LinkedIn is all about relationships. However almost daily I am contacted by strangers who are merrily ignoring the rules set down by LinkedIn that state you should only connect with people you know.

    The strength in LinkedIn for lawyers is the relationships between people who connect with one another. It allows for recommendations and referrals that simply cannot happen between complete strangers.

    In the LinkedIn jungle such predatory stranger invites from the so-called ‘LIONS’, or LinkedIn Open Networkers, who chase numbers rather than relationships. Others simply do not know any better and of course LinkedIn makes it hypocritically easy to connect with strangers too.

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    Topics: Sales, Lawyers, Social Media, LinkedIn

    When it comes to lawyers on LinkedIn, the friend of a friend is a potential opportunity. Want to know how?

    A wise proverb states ‘The enemy of my enemy is my friend’, but in terms of LinkedIn We’d suggest it is ‘The friends of my friends are my friends’! The contacts of your contacts are going to be brimming with opportunities if you are in a law firm.

    It follows the ‘people like us’ principle. Think about it, in your social and business circles you will quickly discover that you will have a network

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    Topics: Sales, Social Media, LinkedIn

    Why best lawyers should never use the default invitation on LinkedIn

    Making the right impression when you want to build rapport with someone is vital, not least in business. Ever heard the saying: ‘you don’t get a second chance to make a first impression’?

    Yet on the social media channel that means business LinkedIn the majority of introductions are abrupt and use the standard ‘I’d like to add you to my professional network on LinkedIn’. This undermines a potential relationship from the outset.

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    Topics: Sales, Lawyers, Social Media

    Image is everything for lawyers on LinkedIn

    If you have ever been on Twitter you will have spotted those anonymous eggs that denote profiles that have not added a photograph and often flags a complete novice or worse a spam account. On Facebook the silhouette makes you suspicious and on LinkedIn, where it really matters, no photo means no business!

    When I see the anonymous head and shoulders silhouette on LinkedIn it usually means it is a profile that lacks any attention and however professional the person is, you cannot help but make a judgement about a lack of attention to detail.

    Picking the right photograph is important too! On Facebook a recent profile photo has me skydiving somewhere

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    Topics: Sales, Lawyers, Social Media

    Why lawyers should not promote their ‘company website’ on LinkedIn

    Do you have your ‘Company Website’ displayed on LinkedIn, literally? The default setting for the link with your contact info is to your company web address and at first glance this makes sense.

    In fact the Contact Info button – just below your number of connections on LinkedIn, is where your connections can easily discover your email, Skype address and telephone number. Other information includes being able to list up to three web addresses, include your ‘Company Website’

    It means nothing and no one searches for ‘Company Website’on LinkedIn any more than they do the web’s most popular hyperlink text of ‘click here’ on Google –which means nothing either! To be fair it does mean your company web address, but in an ideal world you would have more attractive language linking to your web collateral.

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    Topics: Sales, Lawyers, Social Media

    Lawyers need not apply on LinkedIn

    What does your headline say on LinkedIn? If it simple declares you to be a ‘Lawyer’, ‘Owner’ or ‘Managing Director’ then you are missing a major trick on LinkedIn; you should be using this to promote the difference you can make to clients!

    Your headline is the text that appears immediately beneath your name and is a key part to getting you found on LinkedIn and driving people to engage. Equally it is your chance to appear dull and uninteresting – so get it right and use best practice for your headline on LinkedIn.

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    Topics: Sales, Lawyers, Social Media

    What can Netflix can teach lawyers about networking?

    Did you binge over Christmas? No, we don’t mean third helpings of turkey or a bloat of mince pies (it should be the collective noun!). Did you gorge yourself on Netflix? Have you seen House of Cards? Or did you finally see Breaking Bad? How about Orange is the New Black?

    With over three million users in the UK subscribing to Netflix for unfettered access to so many TV series and movies there is a good chance you have spent some time over the Christmas break streaming.

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    Topics: Sales, Growth, Networking, Lawyers

    Does your website bring you business or hide in the shadows?

    Is it better to have a shop on London's Oxford Street or down a dark back alley?

    For most professional firms, including commercial and private client law firms, being at the top of Google is like being on Oxford Street as 1,000s of "shoppers" will see you.

    Of course this is a rhetorical question.

    We all know that it's easier to sell clothes where there are crowds of people shopping for them.  If only there was an Oxford Street where prospective clients go to buy legal services.

    In fact there is!  Nowadays we all look to Google to help find the solutions to our problems. 

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    Topics: Upcoming Webinars, Sales, Marketing, Search Engine Optimisation, Legal Marketing, Solicitors, SEO

    Why isn't my marketing more effective???

     Drip-drip marketing rarely delivers a flood of leads

    We've just held a seminar looking at how to make professional businesses' sales pipelines work better.

    Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  They were for the most part pretty organised too.  

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    Topics: Sales, Growth, Marketing, Thought Leadership, Successful Sales, Legal Marketing, Solicitors

    Marketing & PR for smaller law firms

    Marketing and PR tips for smaller law firms

    Kelso Consulting's Tim Prizeman is presenting on PR & marketing for law firms at the Sole Practitioners - Practice & Profitability Conference, in December 2014 Full details about the event by clicking here

    We're going to be adding the tips from his presentation into this blog over the next few days (so please subscribe by clicking here, and we'll email you when they are ready).

     

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    Topics: Sales, Marketing, Public Relations

    Thought leadership for law firms - forthcoming webinar


    Thought leadership for law firms - learning from the leaders

    Many law firms are dramatically increasing their reputation and sales using “thought leadership” campaigns to grab the attention of their clients – not to mention prospects, referrers and the media – with original, important and commercial ideas.

    Others struggle, with their comment limited to technical legal matters such as legal update newsletters and blogs based on new regulations and topical cases.

    This webinar, based on practical advice and real-life law firm examples, will provide the tools and know-how for your firm to significantly increase the effectiveness of its marketing through creating and publicising attention-grabbing ideas

    Research consistently shows the over-riding request from businesses is that they want their lawyers to be "more commercial".  Given this, using thought leadership to create ideas and commercial insights that grab the attention of your clients and prospects (and the media) is particularly important to stand out positively in the crowded legal market.  

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    Topics: Upcoming Webinars, Sales, Growth, Thought Leadership
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

    10 Margaret Street
    London, W1W 8RL 
    020 7242 2286



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