Thought leadership for law firms - learning from the leaders
Many law firms are dramatically increasing their reputation and sales using “thought leadership” campaigns to grab the attention of their clients – not to mention prospects, referrers and the media – with original, important and commercial ideas.
Others struggle, with their comment limited to technical legal matters such as legal update newsletters and blogs based on new regulations and topical cases.
This webinar, based on practical advice and real-life law firm examples, will provide the tools and know-how for your firm to significantly increase the effectiveness of its marketing through creating and publicising attention-grabbing ideas
Research consistently shows the over-riding request from businesses is that they want their lawyers to be "more commercial". Given this, using thought leadership to create ideas and commercial insights that grab the attention of your clients and prospects (and the media) is particularly important to stand out positively in the crowded legal market.
... Continue Reading