At our recent webinar I shared a straight forward 6 step process for getting your legal business to the top of Google, which is a hugely valuable place for any business to be, including those professional practices selling high value services.

I have found there are two sorts of attitudes amongst lawyers to the value of appearing prominently on Google. 

There are those businesses that don't think it is worthwhile, do not spend much effort on it and, not surprisingly, this becomes a self fulfilling prophecy... with their website attracting little traffic and few relevant leads.

By contrast, there are those practitioners who consider it important, that invest a bit of time and effort,

Got a problem or need a supplier? The first thing most people do now is look on Google.  You probably do too.

And it is not just people looking for holidays and plumbers.... it is businesses looking for high-value suppliers and solutions for complex legal, financial and management challenges.

If your law firm does not appear prominently on search engines when executives and other potential clients are looking, you are missing out in one of the largest markets for your service - people searching online.

Is it better to have a shop on London's Oxford Street or down a dark back alley?

For most professional firms, including commercial and private client law firms, being at the top of Google is like being on Oxford Street as 1,000s of "shoppers" will see you.

Of course this is a rhetorical question.

We all know that it's easier to sell clothes where there are crowds of people shopping for them.  If only there was an Oxford Street where prospective clients go to buy legal services.

In fact there is!  Nowadays we all look to Google to help find the solutions to our problems.