While working on The Lawyer newsdesk it was not uncommon for partners to complain to me that the press release they had spent weeks perfecting was not featured in the news. Getting noticed by the legal press is a challenge, so how do you stand out from the crowd?

But calling a journalist to complain is not going to help your cause. I have worked with many reporters who, after receiving an aggressive call from a lawyer demanding that their release be published, simply stopped looking at any future news from the firm whether it merited attention or not.

Instead, it is worthwhile looking at how you might do things differently and better the next time round.

Our recent "Building a business-winning reputation" webinar looked at how law firms can build a strong business-winning reputation, and how to get the communications strategy right to achieve this.

This webinar is now available as a complimentary video and podcast. Just click here to watch it now or download it for later.

Why do many law firm marketing & PR campaigns fall flat?

Let’s be honest, many law firm marketing and PR programmes fall flat. 

Law firm mergers - making them work

Over the years I've observed many mergers at law and other professional firms.

Some have been stunningly successful, some have been failures and many somewhere in between.

Clearly they were all intended to be huge successes, but something went wrong for many.  What was it?

Well, I'm not an M&A expert but my observation is that those that went wrong had two things in common.