Public Relations & Thought Leadership for law firms - 020 7242 2286
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Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    Our thought leadership services for lawyers: new brochure

    For law firms looking to add oomph and impact into their thought leadership

    Members of the Kelso team have been working with law firms on thought leadership since before the term was used (20+ years!), so we've seen and solved a fair few problems in our time, many of them recurring ones!

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    Topics: Thought Leadership, Lawyers

    Legal Marketing Summit: measuring the ROI on thought leadership

    In a few weeks time I'll be on a panel at the Law Firm Marketing Summit, discussing how to measure the return of investment for Thought Leadership activities.

    It sounds an esoteric subject and immediately begs some specific questions like:"What is Thought Leadership?"; "What resources are being invested and how do I cost such inputs as non-billable time?"; and "What actually is the return I am looking for and how will I know when I achieve it?".

    It's easy to start over-complicating things, so the key question lawyers and their marketing teams involved in Thought Leadership projects should be asking are:

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    Topics: ROI, Thought Leadership, Lawyers, Legal Marketing

    Thought leadership success tips for lawyers - recent article in Professional Marketing Magazine

    Thought leadership success for lawyers

     

    Ensuring your thought leadership campaign has success "built in" from the start

    Our recent article in Professional Marketing magazine covers nine common signs that a law firm's thought leadership campaign is doomed to fail from its early stages.  It is based on our experience of delivering dozens of such campaigns (including picking up three awards along the way).

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    Topics: Thought Leadership, Lawyers, Content Marketing

    Why isn't my marketing more effective???

     Drip-drip marketing rarely delivers a flood of leads

    We've just held a seminar looking at how to make professional businesses' sales pipelines work better.

    Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  They were for the most part pretty organised too.  

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    Topics: Sales, Growth, Marketing, Thought Leadership, Successful Sales, Legal Marketing, Solicitors

    Leading professional negligence solicitors appoint Kelso Consulting

    PR campaign to create national press coverage for professional negligence law specialists

    Solicitors NeglectAssist, one of the UK’s leading specialists in negligence law, has appointed Kelso Consulting to help it secure prominent coverage in the national media – particularly their personal finance sections.

    NeglectAssist, a trading name of Wixted & Co, one of the pioneers of “no win, now fee” arrangements in the professional negligence area, acts for people who have lost large sums of money through having been mis-sold investments– often costing them much or all of their life’s savings

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    Topics: Thought Leadership, Case Studies, Public Relations, Legal Marketing, Solicitors

    Thought leadership for law firms - forthcoming webinar


    Thought leadership for law firms - learning from the leaders

    Many law firms are dramatically increasing their reputation and sales using “thought leadership” campaigns to grab the attention of their clients – not to mention prospects, referrers and the media – with original, important and commercial ideas.

    Others struggle, with their comment limited to technical legal matters such as legal update newsletters and blogs based on new regulations and topical cases.

    This webinar, based on practical advice and real-life law firm examples, will provide the tools and know-how for your firm to significantly increase the effectiveness of its marketing through creating and publicising attention-grabbing ideas

    Research consistently shows the over-riding request from businesses is that they want their lawyers to be "more commercial".  Given this, using thought leadership to create ideas and commercial insights that grab the attention of your clients and prospects (and the media) is particularly important to stand out positively in the crowded legal market.  

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    Topics: Upcoming Webinars, Sales, Growth, Thought Leadership
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

    10 Margaret Street
    London, W1W 8RL 
    020 7242 2286



    Public Relations & Thought Leadership Consultants