Public Relations & Thought Leadership for law firms - 020 7242 2286
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Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    Getting your law firm to the top of Google

    If your legal practice does not appear prominently on Google when business owners are searching online for advice, you are missing out on one of the largest sources of leads for law firms.

    The good news is that most law firms don't have to apply complex secret techy techniques to dramatically improve their search engine rankings.  

    In fact, topping Google can often be achieved primarily through applying straightforward rules and a bit of thought to the text and other content on your own web pages and social media.

    At our recent webinar we showed how this is done, and it is now available to listen to for free by clicking here.

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    Topics: Upcoming Webinars, Marketing, Legal Directories, Accountants, SEO, B2B

    New seminars & webinars for law firms

    PR advisors Kelso Consulting are hosting a series of seminars and webinars for law firms on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

    We'd like to invite you do join us at them!

    Particular aimed at law firm owner-CEOs, together with sales and marketing directors, we will be hosting our seminars in London and, for Thames Valley businesses, in Newbury. For those that can't make them, we will also be doing them as webinars.

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    Topics: Upcoming Webinars, Sales, Marketing, Public Relations, Lawyers, LinkedIn, PR, Thames Valley

    Does your website bring you business or hide in the shadows?

    Is it better to have a shop on London's Oxford Street or down a dark back alley?

    For most professional firms, including commercial and private client law firms, being at the top of Google is like being on Oxford Street as 1,000s of "shoppers" will see you.

    Of course this is a rhetorical question.

    We all know that it's easier to sell clothes where there are crowds of people shopping for them.  If only there was an Oxford Street where prospective clients go to buy legal services.

    In fact there is!  Nowadays we all look to Google to help find the solutions to our problems. 

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    Topics: Upcoming Webinars, Sales, Marketing, Search Engine Optimisation, Legal Marketing, Solicitors, SEO

    Thought leadership for law firms - forthcoming webinar


    Thought leadership for law firms - learning from the leaders

    Many law firms are dramatically increasing their reputation and sales using “thought leadership” campaigns to grab the attention of their clients – not to mention prospects, referrers and the media – with original, important and commercial ideas.

    Others struggle, with their comment limited to technical legal matters such as legal update newsletters and blogs based on new regulations and topical cases.

    This webinar, based on practical advice and real-life law firm examples, will provide the tools and know-how for your firm to significantly increase the effectiveness of its marketing through creating and publicising attention-grabbing ideas

    Research consistently shows the over-riding request from businesses is that they want their lawyers to be "more commercial".  Given this, using thought leadership to create ideas and commercial insights that grab the attention of your clients and prospects (and the media) is particularly important to stand out positively in the crowded legal market.  

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    Topics: Upcoming Webinars, Sales, Growth, Thought Leadership

    Chambers legal directory help: getting it right

    Chambers entry help for legal directory submissions - maximising your law firm's ranking

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    Topics: Upcoming Webinars, Legal 500, Chambers, Legal Directories
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

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