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Kelso Consulting's blog for lawyers

    Welcome to our blog where we provide marketing tips to help your law firm grow

    How to make Google Ads work for your law firm

    Google Ads are used by many law firms and can be a very cost-effective way of generating leads.  However, others shy away from them - many are unsure of how to set them up, while others are convinced they won't work for their market (although in 9 out of 10 times such beliefs are generally unfounded in our experience!).

    Because we felt more of our clients should be considering Google Ads for some of their campaigns, we teamed up with Google Ads expert Dominic Renshaw of AdExtra who gave an excellent overview of what is involved and how to set up and maintain a successful campaign.

    However, ranking well on Google Ads isn’t plain sailing nor is it as easy as it used to be.

    ... Continue Reading
    Topics: Legal Marketing, Lawyers, Website, Professional firms, Google Ads, PPC

    Blogging for lawyers: creating a successful programme

    Webinar: Successful blogging for law firms

    Posting interesting blogs regularly on important and topical legal issues is an effective and straight-forward way for law firms of all sizes to attract leads.

    In fact the research shows that those businesses that blog regularly (say 8-12 times per month) get dramatically more website traffic and leads than those that do it infrequently or sporadically.

    ... Continue Reading
    Topics: Upcoming Webinars, Legal Marketing, Website, Blogging
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

    Offices in London and Oxfordshire
    Call:   020 7242 2286

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