Getting your law firm growing

What on earth is going on with LinkedIn?

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

I used to strongly advocate lawyers putting effort into their profile, building up their network and using LinkedIn for communicating. It seemed on the verge of turning into a really handy mini-CRM for social selling.

But no more, all the useful functionality has disappeared without notice or warning.

Some of the important disappearances include:

    • Ability to categorise your contacts into groups - gone!
    • Ability to send messages to these groups - gone!Ability to search your contacts by anything other than their name - hidden away!
    • The ability to do a search that shows a list of who your contacts' contacts are so you could go What is going on with LinkedIn.jpgthrough systematically and ask for introductions - I thought it had gone, but now I have found it!
    • Ability to download the contact details of your contacts - gone!
    • Ability to give recommendations for businesses - long gone!

Maybe they will come back? Some were on its premium SalesNavigator, but don't fancy paying only to find things there start changing and disappearing too.

So in the meantime I will accept invitations and use it for connecting with new contacts and looking up the details of people I am going to meet. I'll even do the odd post and keep my company page up to date and a few ads.

Is it worth much more effort than this? What do you think?

 

Topics: Social Media, LinkedIn

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of London Public Relations agency Kelso Consulting - we specialise in working with B2B tech companies, management consultants and other professional partnerships to help them stand out and win more business with high-impact thought leadership, together with great press coverage and social media results. He is the author of book The Thought Leadership Manual - click here to request a preview copy: http://www.kelsopr.com/thought-leadership-manual-book

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