Kelso Consulting's research-based Cost of Silence campaign for solicitors Dickinson Dees focused on the firm's experience of helping families reduce the heartache and financial burden stemming from funding long-term care for elderly parents.
The report, created with the firm's highly-regarded wealth management team, titled 'The Cost of Silence: Breaking the Taboo', highlighted how family wealth was being destroyed because of the reluctance of older parents and their adult children to discuss inheritance and provision for infirmity.
Its strong message and evidence-based research struck a strong chord as intended with the national media, particularly the authoritative personal finance journalists.
The initial launch generated over 30 articles in target media, including a double-page spread in The Daily Telegraph and coverage in other high-impact titles such as The Daily Mail and The Daily Express.
Newcastle-based national law firm Dickinson Dees is now Bond Pearce following its merger with Bond Pearce.
Prior to this merger, Kelso Consulting provided PR and thought leadership support for various specialist practices at Dickinson Dees to secure regular national newspaper and trade media coverage. In addition to its wealth management practice, there were campaigns that retained support for its Private Finance team (advising on major PFI and PPI projects), its employment practice and its chemical industry team.
The initial press campaign generated over 30 items of coverage in target media, including various mentions in target national newspaper personal finance sections, including a double-page spread in The Daily Telegraph.
The combined readership of these publications is over 4 million, while the mentions on these high-credibility media sites provide enduring SEO benefits and website traffic.
The report was widely used by the wealth management team in its sales and marketing, resulting in Dickinson Dees winning valuable new clients for its Wealth Management practice.