London PR agency Kelso Consulting was appointed by award-winning legal sector research agency Acritas to secure prominent business media coverage in the UK, the US and Middle East.
Acritas was launching a range of innovative legal sector research products, and wanted to be strongly positioned as an expert commentator on the major commercial developments affecting top tier international law firms.
Read how our campaign delivered this, starting from the outset with a major page lead story in the Financial Times.
Highlights of the campaign included a major lead feature on page three of the Financial Times, as well as a wide range of other prominent coverage, bringing new leads together with strong favourable comments from clients and prospects.
Lisa Hart, the founder and CEO of Acritas, said:
“The prominent and regular coverage secured by Kelso Consulting has lifted our credibility with clients and prospects enormously, while providing really strong collateral for us to use in marketing campaigns to support sales.
"It has also had a major impact on our team, who were delighted to see Acritas getting such prominent coverage."