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Kelso Consulting's blog for management consultants

    Growth and marketing tips for consultancy owners

    What is the best length for my consultancy's blog posts?

    Posting quality articles on your website and elsewhere online should be the cornerstone of a consultancy's marketing.

    It demonstrates expertise while also being something of value you can share to clients, prospects and referrers that both provides value while subtly reminding them of the benefits you bring.

    Should you be concentrating on long detailed blogs that explore an idea thoroughly, or shorter punchy ones that give the topline

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    Topics: Search Engine Optimisation, SEO, Blogging

    Successful blogging for consultants - forthcoming webinar

    Webinar: Successful blogging for consultancies

    Posting interesting blogs regularly on your website is an effective and straight-forward way for consultancies of all sizes to demonstrate their expertise and attract leads.

    Straight-forward, but often difficult for many to sustain, with common problems including:

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    Topics: Upcoming Webinars, Consultants, Growth, Management Consultants, Blogging

    What is the impact of thought leadership from management consultancies?

    Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.

    You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also delivering them in videos, LinkedIn posts and of course face-to-face in meetings and when speaking at events.

    But is there research out there showing it brings commercial benefits for management consultancies?

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    Topics: Thought Leadership, Reputation, B2B

    Getting the best results from your management consultancy's PR agency


    One of our most visited blogs over the past few years discusses five ways for a law firm to improve its  relationship with their Public Relations agency.

    The advice in this equally applies to other professional and advisory firms selling high value services, such as management consultancies.

    We recently updated the blog... although not by much as its words

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    Topics: Public Relations

    Generating powerful press coverage: what works for consultants

    Many consultancies of all sizes regularly appear in the UK's business and national media.

    But also many never appear, and often we find that they have misconceptions about what journalists want to write about and how consultancies can go about using the media to build powerful reputations.

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    Topics: PR, Management Consultants, Reputation

    Maximising the impact of your consultancy's thought leadership - Kelso webinar

    For management consultancies, your most important business asset is your consultants and their insights, their experience and the know-how they deliver to solve your clients' complex challenges.

    That is why you get lots of repeat assignments from your network of clients.  They have experienced the great work you deliver and are happy to keep reusing and recommending your consultancy.

    But it is a different story with prospects 

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    Topics: Upcoming Webinars, Thought Leadership

    Do this after our webinar! The key steps for improving your consultancy's thought leadership

    Sadly all the research on training effectiveness indicates that much training has little impact.

    Generally this is not a reflection on the quality of the training. It reflects the difficulty of people applying the lessons learned when they are "back in the office".

    If you listened to our recent webinar on

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    Topics: Upcoming Webinars, Thought Leadership

    Getting your management consultancy to the top of Google

    If your consultancy does not appear prominently on Google when business owners are searching online for advice, you are missing out on one of the largest sources of leads for management consultancies.

    The good news is that most management consultancies

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    Topics: Upcoming Webinars, Marketing, Legal Directories, Accountants, SEO, B2B

    Building a business-winning reputation for your management consultancy firm

    Our recent "Building a business-winning reputation" webinar looked at how consultancies can build a strong business-winning reputation, and how to get the communications strategy right to achieve this.

    This webinar is now available as a complimentary video 

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    Topics: Growth, Communications, Strategy, Reputation, Brand, Scale-up

    Avoiding thought leadership fails

    The Kelso Consulting team has worked on a lot of thought leadership campaigns with management and other consulting firms.  We have also interviewed numerous people about their own successes and failures too.

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    Topics: Thought Leadership, Management Consultants, Professional firms, B2B

    What is the commercial value of a good vs bad communications strategy to your consultancy?

    Having a strong brand and value proposition provide biggest boost to sale value of SMEs

    What is the commercial value to your consultancy of having good a communications strategy and clear "value proposition"?

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    Topics: Growth, Public Relations, Communications, Strategy

    New webinars for 2019 to help build your consultancy's reputation

    Kelso Consulting has a busy schedule of webinars for 2019 to help management consultants build the strongest possible reputation.

    Topics include sorting out your thought leadership programme, ensuring you are at the top of Google and generating credibility-building national media coverage.

    It starts in January with one on sorting out your communications strategy... after all, Sun Tzu

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    Topics: Upcoming Webinars, Management Consultants
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

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