Growth tips for management & technology consultants
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Kelso Consulting's blog for management consultants

    Growth and marketing tips for consultancy owners

    Maximising the impact of your consultancy's thought leadership - Kelso webinar

    For management consultancies, your most important business asset is yourconsultants and their insights, their experience and the know-how they deliver to solve your clients' complex challenges.

    That is why you get lots of repeat assignments from your network of clients.  They have experienced the great work you deliver and are happy to keep reusing and recommending your consultancy.

    But it is a different story with prospects outside of your network.  That bond of trust does not exist and it is much harder to get initial meetings, let alone sell

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    Topics: Upcoming Webinars, Thought Leadership

    Do this after our webinar! The key steps for improving your consultancy's thought leadership

    Sadly all the research on training effectiveness indicates that much training has little impact.

    Generally this is not a reflection on the quality of the training. It reflects the difficulty of people applying the lessons learned when they are "back in the office".

    If you listened to our recent webinar on

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    Topics: Upcoming Webinars, Thought Leadership

    Getting your management consultancy to the top of Google

    If your consultancy does not appear prominently on Google when business owners are searching online for advice, you are missing out on one of the largest sources of leads for management consultancies.

    The good news is that most management consultancies don't have to apply complex secret techy techniques to dramatically improve their search engine rankings.  

    In fact, topping Google can often be achieved primarily through applying straightforward rules and a bit of thought to the text and other content on your own web pages and social media.

    At our recent webinar we showed how this is done, and it is now available to listen to for free by clicking here.

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    Topics: Upcoming Webinars, Marketing, Legal Directories, Accountants, SEO, B2B

    Building a business-winning reputation for your management consultancy firm

    Our recent "Building a business-winning reputation" webinar looked at how consultancies can build a strong business-winning reputation, and how to get the communications strategy right to achieve this.

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    Topics: Growth, Communications, Strategy, Reputation, Brand, Scale-up

    Avoiding thought leadership fails

    The Kelso Consulting team has worked on a lot of thought leadership campaigns with management and other consulting firms.  We have also interviewed numerous people about their own successes and failures too.

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    Topics: Thought Leadership, Management Consultants, Professional firms, B2B

    What is the commercial value of a good vs bad communications strategy to your consultancy?

    Having a strong brand and value proposition provide biggest boost to sale value of SMEs

    What is the commercial value to your consultancy of having good a communications strategy and clear "value proposition"?

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    Topics: Growth, Public Relations, Communications, Strategy

    New webinars for 2019 to help build your consultancy's reputation

    Kelso Consulting has a busy schedule of webinars for 2019 to help management consultants build the strongest possible reputation.

    Topics include sorting out your thought leadership programme, ensuring you are at the top of Google and generating credibility-building national media coverage.

    It starts in January with one on sorting out your communications strategy... after all, Sun Tzu

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    Topics: Upcoming Webinars, Management Consultants

    Being the authority: building a powerful reputation for your consultancy

    Most consultancy owners implicitly know that being recognised as an expert in a particular area is vital for their professional standing and winning new clients.

    This was strongly supported by recent research by professors Tim Morris and Will Harvey (Said Business School, Oxford and University of Exeter Business School respectively) who found thought leadership activity

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    Topics: Marketing, Public Relations, PR, Management Consultants, Brand, authority marketing

    2018 brings two great accolades for consultancy client Simon-Kucher

     FT and MCA deliver twin accolades for Kelso management consultancy client Simon-Kucher

     

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    Topics: Awards, Management Consultants

    Our thought leadership services for management consultancies: new brochure

    For management consultancies looking to add oomph and impact into their thought leadership

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    Topics: Thought Leadership, Management Consultants

    New seminars & webinars for management consultancies

    PR advisors Kelso Consulting are hosting a series of seminars and webinars for management consultancies on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

    We'd like to invite you do join us at them!

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    Topics: Upcoming Webinars, Sales, Marketing, Public Relations, LinkedIn, PR, Management Consultants, Thames Valley

    PR for Newbies guide

    What you need to know for ensuring a successful first encounter for your consultancy with the media in 2018

    Many management consultancy firms are regularly in the media, whether the national newspapers or the sector media read by the directors of their target industries.

    Many also avoid it, whether through apprehension about how to get started or fear that the media's power will somehow backfire.

    If your consultancy is looking to harness the power of the media in 2018 to build a strong brand and generate leads, make sure you read our PR for Newbies guide that recently appeared in Professional Marketing magazine.

    It covers all the things that you need to know to ensure a great outcome, but 

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    Topics: Marketing, Public Relations, PR, Management Consultants
     

     

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