Posting quality articles on your website and elsewhere online should be the cornerstone of a consultancy's marketing.
It demonstrates expertise while also being something of value you can share to clients, prospects and referrers that both provides value while subtly reminding them of the benefits you bring.
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Posting interesting blogs regularly on your website is an effective and straight-forward way for consultancies of all sizes to demonstrate their expertise and attract leads.
Straight-forward, but often difficult for many to sustain, with common problems including:
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Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.
You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also delivering them in videos, LinkedIn posts and of course face-to-face in meetings and when speaking at events.
But is there research out there showing it brings commercial benefits for management consultancies?
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One of our most visited blogs over the past few years discusses five ways for a law firm to improve its relationship with their Public Relations agency.
The advice in this equally applies to other professional and advisory firms selling high value services, such as management consultancies.
We recently updated the blog... although not by much as its words
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Many consultancies of all sizes regularly appear in the UK's business and national media.
But also many never appear, and often we find that they have misconceptions about what journalists want to write about and how consultancies can go about using the media to build powerful reputations.
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Sadly all the research on training effectiveness indicates that much training has little impact.
Generally this is not a reflection on the quality of the training. It reflects the difficulty of people applying the lessons learned when they are "back in the office".
If you listened to our recent webinar on
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If your consultancy does not appear prominently on Google when business owners are searching online for advice, you are missing out on one of the largest sources of leads for management consultancies.
The good news is that most management consultancies
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Our recent "Building a business-winning reputation" webinar looked at how consultancies can build a strong business-winning reputation, and how to get the communications strategy right to achieve this.
This webinar is now available as a complimentary video
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The Kelso Consulting team has worked on a lot of thought leadership campaigns with management and other consulting firms. We have also interviewed numerous people about their own successes and failures too.
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What is the commercial value to your consultancy of having good a communications strategy and clear "value proposition"?
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Kelso Consulting has a busy schedule of webinars for 2019 to help management consultants build the strongest possible reputation.
Topics include sorting out your thought leadership programme, ensuring you are at the top of Google and generating credibility-building national media coverage.
It starts in January with one on sorting out your communications strategy... after all, Sun Tzu
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