Growth tips for management & technology consultants
Tel: 020 7242 2286
Marketing_Consultancy_blog.jpg

Kelso Consulting's blog for management consultants

    Growth and marketing tips for consultancy owners

    Avoiding thought leadership fails

    The Kelso Consulting team has worked on a lot of thought leadership campaigns with management and other consulting firms.  We have also interviewed numerous people about their own successes and failures too.

    ... Continue Reading
    Topics: Thought Leadership, Management Consultants, Professional firms, B2B

    What is the commercial value of a good vs bad communications strategy to your consultancy?

    Having a strong brand and value proposition provide biggest boost to sale value of SMEs

    What is the commercial value to your consultancy of having good a communications strategy and clear "value proposition"?

    ... Continue Reading
    Topics: Growth, Public Relations, Communications, Strategy

    New webinars for 2019 to help build your consultancy's reputation

    Kelso Consulting has a busy schedule of webinars for 2019 to help management consultants build the strongest possible reputation.

    Topics include sorting out your thought leadership programme, ensuring you are at the top of Google and generating credibility-building national media coverage.

    It starts in January with one on sorting out your communications strategy... after all, Sun Tzu

    ... Continue Reading
    Topics: Upcoming Webinars, Management Consultants

    Being the authority: building a powerful reputation for your consultancy

    Most consultancy owners implicitly know that being recognised as an expert in a particular area is vital for their professional standing and winning new clients.

    This was strongly supported by recent research by professors Tim Morris and Will Harvey (Said Business School, Oxford and University of Exeter Business School respectively) who found thought leadership activity

    ... Continue Reading
    Topics: Marketing, Public Relations, PR, Management Consultants, Brand, authority marketing

    2018 brings two great accolades for consultancy client Simon-Kucher

     FT and MCA deliver twin accolades for Kelso management consultancy client Simon-Kucher

     

    ... Continue Reading
    Topics: Awards, Management Consultants

    Our thought leadership services for management consultancies: new brochure

    For management consultancies looking to add oomph and impact into their thought leadership

    ... Continue Reading
    Topics: Thought Leadership, Management Consultants

    New seminars & webinars for management consultancies

    PR advisors Kelso Consulting are hosting a series of seminars and webinars for management consultancies on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

    We'd like to invite you do join us at them!

    ... Continue Reading
    Topics: Upcoming Webinars, Sales, Marketing, Public Relations, LinkedIn, PR, Management Consultants, Thames Valley

    PR for Newbies guide

    What you need to know for ensuring a successful first encounter for your consultancy with the media in 2018

    Many management consultancy firms are regularly in the media, whether the national newspapers or the sector media read by the directors of their target industries.

    Many also avoid it, whether through apprehension about how to get started or fear that the media's power will somehow backfire.

    If your consultancy is looking to harness the power of the media in 2018 to build a strong brand and generate leads, make sure you read our PR for Newbies guide that recently appeared in Professional Marketing magazine.

    It covers all the things that you need to know to ensure a great outcome, but 

    ... Continue Reading
    Topics: Marketing, Public Relations, PR, Management Consultants

    Is your consultancy's thought leadership being built for success... or set to fail?

    Nine signs your thought leadership campaign will go wrong.. and how to sort it out

    Your management consultancy is ambitious.  It sees an opportunity and wants to stand out as the go-to firm.  You want clients and prospects to recognise you as experts.

    But standing out in a crowded market is difficult, so what could be better than an attention-grabbing "thought leadership" initiative?  After all, market leaders like Accenture, Clifford Chance, McKinsey and PwC do lots of it,

    ... Continue Reading
    Topics: Marketing, Content Marketing, Thought Leadership

    Management consultancy | measuring marketing ROI | return on investment

    It's time for management consultancies to be measuring the return on investment from their marketing 

    Gauging the return on investment of marketing activity is a fundamentally important metric for management consultancies looking to grow, yet many we meet struggle to know whether the  time and money spent on marketing produces an effective return.

    Many only measure short term metrics 

    ... Continue Reading
    Topics: Growth, Marketing, ROI, Marketing ROI, Management Consultants

    The three ways to improve your consultancy's reputation

    New research reveals how to change a management consultancy's reputation

    I took part in an interesting discussion last week hosted by the Management Consultancies Association where professors Tim Morris and Will Harvey (Said Business School, Oxford and University of Exeter Business School respectively) presented new research they've been doing into how management consultancies protect and improve their brand.

    To jump to their conclusions, the three ways their in-depth research showed as effective in changing (i.e. improving or shifting) a management consultancy's brand are:

    1. Focusing on the partners to ensure the experience every client and prospect has are as close as humanly as possible to the new perception
    ... Continue Reading
    Topics: Research, Management Consultants, Reputation, Brand

    What on earth is going on with LinkedIn?

    I used to strongly advocate management consultants putting effort into their profile, building up their network and using LinkedIn for communicating. It seemed on the verge of turning into a really handy mini-CRM for social selling.

    But no more, all the useful functionality has disappeared without notice or warning.

    Some of the important disappearances include:

      • Ability to categorise your contacts into groups - gone!
      • Ability to send messages
    ... Continue Reading
    Topics: Social Media, LinkedIn
     

     

    New Call-to-action

     

     

    Latest Blog Posts

     

    This blog is operated by Kelso Consulting:  London Public Relations Agency 

    London Office
    Kemp House, 152-160 City Road
    London EC1V 2NX
    020 7242 2286

    Thames Valley Office
    74 Bartholomew Street
    Newbury RG14 5DU



    Public Relations & Thought Leadership Consultants