Sadly all the research on training effectiveness indicates that much training has little impact.
Generally this is not a reflection on the quality of the training. It reflects the difficulty of people applying the lessons learned when they are "back in the office".
If you listened to our recent webinar on
The good news is that most management consultancies don't have to apply complex secret techy techniques to dramatically improve their search engine rankings.
In fact, topping Google can often be achieved primarily through applying straightforward rules and a bit of thought to the text and other content on your own web pages and social media.
At our recent webinar we showed how this is done, and it is now available to listen to for free by clicking here.
Our recent "Building a business-winning reputation" webinar looked at how consultancies can build a strong business-winning reputation, and how to get the communications strategy right to achieve this.
The Kelso Consulting team has worked on a lot of thought leadership campaigns with management and other consulting firms. We have also interviewed numerous people about their own successes and failures too.
What is the commercial value to your consultancy of having good a communications strategy and clear "value proposition"?
Kelso Consulting has a busy schedule of webinars for 2019 to help management consultants build the strongest possible reputation.
Topics include sorting out your thought leadership programme, ensuring you are at the top of Google and generating credibility-building national media coverage.
It starts in January with one on sorting out your communications strategy... after all, Sun Tzu
Most consultancy owners implicitly know that being recognised as an expert in a particular area is vital for their professional standing and winning new clients.
This was strongly supported by recent research by professors Tim Morris and Will Harvey (Said Business School, Oxford and University of Exeter Business School respectively) who found thought leadership activity
PR advisors Kelso Consulting are hosting a series of seminars and webinars for management consultancies on a range of business development, public relations, social media and thought leadership issues in the first half of 2018.
We'd like to invite you do join us at them!
What you need to know for ensuring a successful first encounter for your consultancy with the media in 2018
Many management consultancy firms are regularly in the media, whether the national newspapers or the sector media read by the directors of their target industries.
Many also avoid it, whether through apprehension about how to get started or fear that the media's power will somehow backfire.
If your consultancy is looking to harness the power of the media in 2018 to build a strong brand and generate leads, make sure you read our PR for Newbies guide that recently appeared in Professional Marketing magazine.
It covers all the things that you need to know to ensure a great outcome, but
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