Sadly many consultants, including our clients, are being furloughed through the Covid-19 crisis hitting all manners of professions and sectors.

Our forthcoming webinar is for those who want to use this time productively to develop their reputation for expertise, whether simply amongst their colleagues for their return to work, within their business network or even more widely in their industry.

During this difficult time I am pleased to let you know that Kelso Consulting is operating as normal supporting existing clients and other businesses needing communications advice and implementation.

We have always operated on the basis that our team should be able to work fully remotely whenever needed... although we were thinking more of a fire or flood when our agency enacted this principal many years ago.

Posting quality articles on your website and elsewhere online should be the cornerstone of a consultancy's marketing.

It demonstrates expertise while also being something of value you can share to clients, prospects and referrers that both provides value while subtly reminding them of the benefits you bring.

Should you be concentrating on long detailed blogs that explore an idea thoroughly, or shorter punchy ones that give the topline

One of our most visited blogs over the past few years discusses five ways for a law firm to improve its  relationship with their Public Relations agency.

The advice in this equally applies to other professional and advisory firms selling high value services, such as management consultancies.

We recently updated the blog... although not by much as its words

Many consultancies of all sizes regularly appear in the UK's business and national media.

But also many never appear, and often we find that they have misconceptions about what journalists want to write about and how consultancies can go about using the media to build powerful reputations.

Sadly all the research on training effectiveness indicates that much training has little impact.

Generally this is not a reflection on the quality of the training. It reflects the difficulty of people applying the lessons learned when they are "back in the office".

If you listened to our recent webinar on

If your consultancy does not appear prominently on Google when business owners are searching online for advice, you are missing out on one of the largest sources of leads for management consultancies.

The good news is that most management consultancies