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Kelso Consulting's blog for management consultants

    Growth and marketing tips for consultancy owners

    Mai Rinaldi, Manager - Kelso Consulting (Public Relations agency)

    Recent Posts

    LION taming tips for Management Consultants on LinkedIn

    While Twitter and Facebook encourage strangers to become connected, LinkedIn is all about relationships. However almost daily I am contacted by strangers who are merrily ignoring the rules set down by LinkedIn that state you should only connect with people you know.

    The strength in LinkedIn for management consultants is the relationships between people who connect with one another. It allows for recommendations and referrals

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    Topics: Consultants, Sales, Social Media, LinkedIn

    When it comes to management consultants on LinkedIn, the friend of a friend is a potential opportunity. Want to know how?

    A wise proverb states ‘The enemy of my enemy is my friend’, but in terms of LinkedIn We’d suggest it is ‘The friends of my friends are my friends’! The contacts of your contacts are going to be brimming with opportunities

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    Topics: Sales, Social Media, LinkedIn

    Why best management consultants should never use the default invitation on LinkedIn

    Making the right impression when you want to build rapport with someone is vital, not least in business. Ever heard the saying: ‘you don’t get a second chance to make a first impression’?

    Yet on the social media channel that means business LinkedIn the majority of introductions are abrupt anduse the standard ‘I’d like to add you to my professional network on LinkedIn’.This undermines

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    Topics: Consultants, Sales, Social Media

    Image is everything for management consultants on LinkedIn

    If you have ever been on Twitter you will have spotted those anonymous eggs that denote profiles that have not added a photograph and often flags a complete novice or worse a spam account. On Facebook the silhouette makes you suspicious and on LinkedIn, where it really matters, no photo means no business!

    When I see the anonymous head and shoulders silhouette on LinkedIn it usually means it is a profile that lacksany attention and however professional the person is,you cannot help but

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    Topics: Sales, Technology, Social Media

    Why management consultants should not promote their ‘company website’ on LinkedIn

    Do you have your ‘Company Website’ displayed on LinkedIn, literally? The default setting for the link with your contact info is to your company web address and at first glance this makes sense.

    In fact the Contact Info button – just below your number of connections on LinkedIn, is where your connections can easily discover your email, Skype address and telephone number. Other information includes being able to list up to three web addresses, include your ‘Company Website’

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    Topics: Consultants, Sales, Social Media

    Management Consultants need not apply on LinkedIn

    What does your headline say on LinkedIn? If it simple declares you to be a ‘Management Consultant’, ‘Owner’ or ‘Managing Director’ then you are missing a major trick on LinkedIn; you should be using this to promote the difference you can make to clients!

    Your headline is the text that appears immediately beneath your name and is a key part to getting you found on LinkedIn and driving people to engage. Equally it is your chance to appear dull and uninteresting – so get it right and use best practice for your headline on LinkedIn.

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    Topics: Consultants, Sales, Social Media

    What can Netflix can teach management consultants about networking?

    Did you binge over Christmas? No, we don’t mean third helpings of turkey or a bloat of mince pies (it should be the collective noun!). Did you gorge yourself on Netflix? Have you seen House of Cards? Or did you finally see Breaking Bad? How about Orange is the New Black?

    With over three million users in the UK subscribing to Netflix for unfettered access to so many

    TV series and movies there is a good chance you have spent some time over the Christmas break streaming.

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    Topics: Consultants, Sales, Growth, Networking

    How to improve my marketing for my consultancy?

    Drip-drip marketing hardly brings in leads

    We've just held a seminar looking at how to make management consultant's sales pipelines work better.

    Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  

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    Topics: Consultants, Growth, Content Marketing, Thought Leadership, Communications

    London PR agency Kelso Consulting appointed by IT advisory specialists Coeus Consulting

    PR & thought leadership campaign for ambitious technology consultancy

    As part of its growth plans Coeus Consulting, which specialises in providing large organisations with experienced technology and sourcing advice has appointed Kelso Consulting as PR advisers in the UK.

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    Topics: Consultants, Sales, Growth
     

     

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