Kelso Consulting's blog for management consultants

Being the authority: building a powerful reputation for your consultancy

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Most consultancy owners implicitly know that being recognised as an expert in a particular area is vital for their professional standing and winning new clients.

This was strongly supported by recent research by professors Tim Morris and Will Harvey (Said Business School, Oxford and University of Exeter Business School respectively) who found thought leadership activity was one of the three proven ways for management consultancies to improve or change their brand {see our article on their research into growing consultancy brands here}.

We can summarise B2B marketing impact as coming from:

Marketing Impact = Reach (the number of relevant people reached) x Memorability x Authority x Repetition 

 

Building a powerful reputation for your consultancy

The need for authority in successful consultancy marketing

It is clear that building authority through such thought leadership activities research, analysis, articles, drafting white papers, gaining awards, producing case studies and writing reports is vital.  Too few consultancies do this systematically.  If that is you, our new guide on authority marketing will be really useful to you.  Click here for a complimentary copy to start becoming a recognised expert.

 

What about the many consultancy firms hiding their light under a bushel?

However, we also come across lots of consultancies who produce plenty of great material... but then keep it tucked away on a hard-to-find corner of their website! 

Clearly, no matter how fabulous the material its impact will be low if it is simply circulate to a few clients and mates once or twice. Leading reputations have been built of deliberate, repeated and impactful activity.

If you are a consultancy that has lots of great insights but so far hasn't unleashed the power of your content, we can help - do get in touch right now with Kelso Consulting and see this strategy consultancy PR case study to find out more.  

 

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Topics: Management Consultants, authority marketing, PR, Public Relations, Marketing, Brand

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants and professional firms to help them stand out and win more business. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership that helps our clients stand out as leaders in their markets. I am the author of book The Thought Leadership Manual. Click here to request a preview copy: http://www.kelsopr.com/thought-leadership-manual-book