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What is the commercial value of a good vs bad communications strategy to your consultancy?

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Having a strong brand and value proposition provide biggest boost to sale value of SMEs

What is the commercial value to your consultancy of having good a communications strategy and clear "value proposition"?

In a recent seminar, accountancy firm Kingston Smith said that its research shows, when it comes to selling your business, there are 10 clear drivers that boosted the sale value of those it examined.

The biggest driver of value with buyers, by a long way, was "having a strong value proposition and brand" and third was "having a marketing & sales machine that operates consistently".

How is your consultancy doing on the above?

If "not so good" and you are looking to improve things for 2019, this impending webinar will be a big help.



Topics: Growth, Public Relations, Communications, Strategy

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: