Getting your consultancy growing

Getting your management consultancy to the top of Google - 6 easy steps

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

At our recent webinar I shared a straight forward 6 step process for getting your management consultancy to the top of Google, which is a hugely valuable place for any business to be, including those professional practices selling high value services.

I have found there are two sorts of attitudes amongst management

consultancy firms to the value of appearing prominently on Google. There are those businesses that don't think it is worthwhile, do not spend much effort on it and, not surprisingly, this becomes a self fulfilling prophecy... with their website attracting little traffic and few relevant leads.

By contrast, there are those consultancies who consider it important, that invest a bit of time and effort, and for them too it becomes a self fulfilling prophecy, this time with their website working hard and generating a flow of relevant leads because of all the extra visits from prospects.

Getting to the top of Google - why it is easy for management consultancies

The good news for most consultancies, especially those that target businesses, is that it is pretty straight forward for them to get to the top of Google for the sorts of searches their prospects will use.

Part of the reason for this is because their targets, when in search and buying mode, use quite specific search terms and part of it is because their competitors are often not active in this area... making the job much easier!

SEO for management consultancies - 6 steps to heaven!

SEO_Webinar_London.jpgBut finding the time is always a problem for busy consultants. That is where our straightforward approach can be applied by practices small and large. 

Also, it doesn't involve the need for you to have any technical knowledge about websites (indeed, if you have little technical knowledge it provides you with the information you need to give clear direction and instructions to your web managers).

 
 
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Topics: Consultants, Marketing, SEO

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of London Public Relations agency Kelso Consulting - we specialise in working with B2B tech companies, management consultants and other professional partnerships to help them stand out and win more business with high-impact thought leadership, together with great press coverage and social media results. He is the author of book The Thought Leadership Manual - click here to request a preview copy: http://www.kelsopr.com/thought-leadership-manual-book