What you need to know for ensuring a successful first encounter for your consultancy with the media in 2018
Many management consultancy firms are regularly in the media, whether the national newspapers or the sector media read by the directors of their target industries.
Many also avoid it, whether through apprehension about how to get started or fear that the media's power will somehow backfire.
If your consultancy is looking to harness the power of the media in 2018 to build a strong brand and generate leads, make sure you read our PR for Newbies guide that recently appeared in Professional Marketing magazine.
It covers all the things that you need to know to ensure a great outcome, but