Our recent "Building a business-winning reputation" webinar looked at how consultancies can build a strong business-winning reputation, and how to get the communications strategy right to achieve this.

Most consultancy owners implicitly know that being recognised as an expert in a particular area is vital for their professional standing and winning new clients.

This was strongly supported by recent research by professors Tim Morris and Will Harvey (Said Business School, Oxford and University of Exeter Business School respectively) who found thought leadership activity

New research reveals how to change a management consultancy's reputation

I took part in an interesting discussion last week hosted by the Management Consultancies Association where professors Tim Morris and Will Harvey (Said Business School, Oxford and University of Exeter Business School respectively) presented new research they've been doing into how management consultancies protect and improve their brand.

To jump to their conclusions, the three ways their in-depth research showed as effective in changing (i.e. improving or shifting) a management consultancy's brand are:

1. Focusing on the partners to ensure the experience every client and prospect has are as close as humanly as possible to the new perception