Growth tips for management & technology consultants
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Kelso Consulting's blog for management consultants

    Growth and marketing tips for consultancy owners

    Successful marketing is all about storytelling... but how do you make your stories stand out?

    "Successful marketing is all about storytelling" is an idea who's time has come... or a bit of a fad, depending on your perspective. Certainly the amount of articles about it seems to have risen exponentially in recent months.

    It wasn't always thus. I remember an occasion some 12 years

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    Topics: Consultants, Marketing, Storytelling, Presentations

    Getting your management consultancy to the top of Google - 6 easy steps

    At our recent webinar I shared a straight forward 6 step process for getting your management consultancy to the top of Google, which is a hugely valuable place for any business to be, including those professional practices selling high value services.

    I have found there are two sorts of attitudes amongst management

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    Topics: Consultants, Marketing, SEO

    Getting to the top of Google - why SEO is an important but easy skill for management consultancies to master

    Got a problem or need a supplier? The first thing most people do now is look on Google.  You probably do too.

    And it is not just people looking for holidays and plumbers.... it is businesses looking for high-value

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    Topics: Consultants, Sales, Search Engine Optimisation, SEO

    LION taming tips for Management Consultants on LinkedIn

    While Twitter and Facebook encourage strangers to become connected, LinkedIn is all about relationships. However almost daily I am contacted by strangers who are merrily ignoring the rules set down by LinkedIn that state you should only connect with people you know.

    The strength in LinkedIn for management consultants is the relationships between people who connect with one another. It allows for recommendations and referrals

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    Topics: Consultants, Sales, Social Media, LinkedIn

    Why best management consultants should never use the default invitation on LinkedIn

    Making the right impression when you want to build rapport with someone is vital, not least in business. Ever heard the saying: ‘you don’t get a second chance to make a first impression’?

    Yet on the social media channel that means business LinkedIn the majority of introductions are abrupt anduse the standard ‘I’d like to add you to my professional network on LinkedIn’.This undermines

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    Topics: Consultants, Sales, Social Media

    Thought leadership: success tips for management consultants

    9 tell-tale signs your consultancy's campaign is doomed from the start!

     

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    Topics: Consultants, Thought Leadership

    Why management consultants should not promote their ‘company website’ on LinkedIn

    Do you have your ‘Company Website’ displayed on LinkedIn, literally? The default setting for the link with your contact info is to your company web address and at first glance this makes sense.

    In fact the Contact Info button – just below your number of connections on LinkedIn, is where your connections can easily discover your email, Skype address and telephone number. Other information includes being able to list up to three web addresses, include your ‘Company Website’

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    Topics: Consultants, Sales, Social Media

    Management Consultants need not apply on LinkedIn

    What does your headline say on LinkedIn? If it simple declares you to be a ‘Management Consultant’, ‘Owner’ or ‘Managing Director’ then you are missing a major trick on LinkedIn; you should be using this to promote the difference you can make to clients!

    Your headline is the text that appears immediately beneath your name and is a key part to getting you found on LinkedIn and driving people to engage. Equally it is your chance to appear dull and uninteresting – so get it right and use best practice for your headline on LinkedIn.

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    Topics: Consultants, Sales, Social Media

    What can Netflix can teach management consultants about networking?

    Did you binge over Christmas? No, we don’t mean third helpings of turkey or a bloat of mince pies (it should be the collective noun!). Did you gorge yourself on Netflix? Have you seen House of Cards? Or did you finally see Breaking Bad? How about Orange is the New Black?

    With over three million users in the UK subscribing to Netflix for unfettered access to so many

    TV series and movies there is a good chance you have spent some time over the Christmas break streaming.

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    Topics: Consultants, Sales, Growth, Networking

    How to improve my marketing for my consultancy?

    Drip-drip marketing hardly brings in leads

    We've just held a seminar looking at how to make management consultant's sales pipelines work better.

    Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  

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    Topics: Consultants, Growth, Content Marketing, Thought Leadership, Communications

    Why we LOVE webinars - and so should you

    Webinars - here's why they should be a powerful part of your consultancy's marketing toolkit

    We've been holding webinars for several years as part of our PR agency's business development. They're not particularly sophisticated, but we get good feedback and people come back for more (and recommend them to their colleagues too). 

    Some people prefer to hold seminars instead - but it shouldn't be a choice between seminars and webinars: seminars are great too and we do them as well.

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    Topics: Consultants, Sales, Marketing

    Why "thought leadership" is vital for successful consultants

    Why thought leadership is essential for consultants and their firms:

    "Thought leadership" is the term for activity that positions you and your business as a leading expert on an important area.

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    Topics: Upcoming Webinars, Consultants, Sales, Marketing, Thought Leadership
     

     

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