Growth tips for management & technology consultants
Tel: 020 7242 2286
Marketing_Consultancy_blog.jpg

Kelso Consulting's blog for management consultants

    Growth and marketing tips for consultancy owners

    Is your consultancy's thought leadership being built for success... or set to fail?

    Nine signs your thought leadership campaign will go wrong.. and how to sort it out

    Your management consultancy is ambitious.  It sees an opportunity and wants to stand out as the go-to firm.  You want clients and prospects to recognise you as experts.

    But standing out in a crowded market is difficult, so what could be better than an attention-grabbing "thought leadership" initiative?  After all, market leaders like Accenture, Clifford Chance, McKinsey and PwC do lots of it,

    ... Continue Reading
    Topics: Marketing, Content Marketing, Thought Leadership

    How to improve my marketing for my consultancy?

    Drip-drip marketing hardly brings in leads

    We've just held a seminar looking at how to make management consultant's sales pipelines work better.

    Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  

    ... Continue Reading
    Topics: Consultants, Growth, Content Marketing, Thought Leadership, Communications

    Is your consultancy's shop window on Oxford Street or a back alley?

    Is it better to have a clothes shop on Oxford Street or a dank back alley? 

    Of course, it is a rhetorical question.

    We all know that it's easier to sell clothes where there are crowds of people shopping for the latest clothes.  If only there was an Oxford Street where executives go to buy consultancy services.

    ... Continue Reading
    Topics: Upcoming Webinars, Sales, Content Marketing, Search Engine Optimisation

    Taking the pain out of business case studies

    What's stopping you making more of case studies?  

    Case studies of your firm's great work and delighted clients are amongst the most effective and versatile forms of marketing.They are also amongst the cheapest forms of marketing - yet many firms fail to make the most out of them (and some barely have any at all).

    ... Continue Reading
    Topics: Marketing, Content Marketing, Case Studies

    Successful thought leadership - quality beats quantity

    There are a lot of books, guides and blogs out there extolling people to make themselves thought leaders through filling up their website with "content".

    In fact, there is a whole "content marketing" industry that has appeared to help you do this, measure the impact and ultimately reap the benefits.

    ... Continue Reading
    Topics: Marketing, Content Marketing, Thought Leadership
     

     

    New Call-to-action

     

     

    Latest Blog Posts

     

    This blog is operated by Kelso Consulting:  London Public Relations Agency 

    London Office
    Kemp House, 152-160 City Road
    London EC1V 2NX
    020 7242 2286

    Thames Valley Office
    74 Bartholomew Street
    Newbury RG14 5DU


    Public Relations & Thought Leadership Consultants