Nine signs your thought leadership campaign will go wrong.. and how to sort it out
Your management consultancy is ambitious. It sees an opportunity and wants to stand out as the go-to firm. You want clients and prospects to recognise you as experts.
But standing out in a crowded market is difficult, so what could be better than an attention-grabbing "thought leadership" initiative? After all, market leaders like Accenture, Clifford Chance, McKinsey and PwC do lots of it,